Jerry Brouwer has spent his career in the boating industry and currently owns Michigan-based Action Water Sports. All three of Jerry’s locations have completed the MICD Program journey, and Jerry recently sat down to talk candidly about the boost his business has enjoyed as a result.
“One thing I’ve found about being Five Star Certified, and all of the tools it gives you, it’s like being in a 20 group,” Jerry said. “When our salespeople are talking about our commitment to the customer and that we are committed to after the sale — and knowing we are certified and that our Bill of Rights is something our customers are reading — gives confidence to each interaction that our staff didn’t have to this level in the past.”
Jerry went on to say Certification is “an amazing tool to hold us accountable, give us ideas and provide us benchmarks.”
“What this program does is take a multitude of data from dealers across the country and systems that they’ve learned, and putting it into a package,” Jerry said.
Look for more posts and videos from MICD Certified boat dealers in future editions of Insider newsletter sent each month to MICD Program participants..