A New Wave of Income for MRAA Members
Friday, May 06, 2016
Posted by: Jay Corn
“Leave no money on the table” has new meaning with the Marine Retailers Association of the America’s new Premier Partner, Innovative Dealer Services, Inc (IDSI).
Both MRAA and IDSI understand the pressures of dealership profitability in the wake of increasingly competitive margins. To combat this industry reality, MRAA is proud to bring dealerships a new source of income development: Platinum Protection Systems, IDSI’s groundbreaking product that tackles boat purchase worries head-on.
This back-end, service-department applied offering washes away worries with patented nanotechnology that combats discoloration, fading and chalking of the hull, — as well as upholstery stains, rips and tears that so often sink the spirits of new and used boat owners.
Customers demand the peace of mind IDSI’s five-year warranty provides, and dealerships relish in the backend profitability it affords. Hundreds of marine dealers across the US and Canada now offer Platinum Protection to their customers.
“Platinum Protection means financial security for my dealership partners,” IDSI President Mike Haning says. “Seeing 10 percent jumps in net profit are not uncommon. Nothing makes me happier than helping dealerships find income opportunities they never knew they had and been missing out on for years.”
As an MRAA Premier Partner, IDSI is a full-service F&I product provider working to secure a strong and healthy boating industry through dealership growth opportunities. Those who share this goal are urged to learn more about the income opportunities that a partnership with IDSI provides.
Innovative Dealer Services, Inc. joins a continually growing roster of boat manufacturers, vendors and suppliers that have chosen to support the dealer community through partnership with the MRAA. Find a full menu of partner benefits here.