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The Newest Class of Certified Dealers

Friday, July 29, 2016   (0 Comments)
Posted by: Jay Corn
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Seventy-five marine retailers from 26 states, two Canadian provinces and the District of Columbia have earned Five Star Certification status during the first half of 2016. The full list can be found at the bottom of this post.

The only standardized training curriculum dedicated exclusively to marine retailers, boat dealerships enrolled in the Marine Industry Certified Dealership Program unlock access to a variety of preferred benefits — including a dynamic library of interactive training materials and a personalized consultant to help navigate the process.

Additionally, the most recent National Marine Manufacturer’s Association Customer Satisfaction Index clearly indicates CSI scores of Certified dealerships outpace those of their non-Certified peers, and customers repeatedly report better buying experiences at Certified dealerships.

“We are seeing excellent participation, and it’s clear the most successful marine retailers believe the MICD program represents a key component in ensuring long-term stability and growth,” MICD Program Coordinator Liz Marsha said.

Most boat dealers completing the MICD program will tell you earning Five Star Certified status can be challenging.  Just ask Tom Whowell of Gordy’s Marine — named the No. 1 dealer in North America two years running by Boating Industry magazine.

“We’ve been part of Certification since the beginning, and I think it’s a great exercise to keep having that pattern over multiple years,” he says. “It isn’t one thing, there is no ‘magic bullet,’ it’s just the repetition of forcing you to do that process that really makes you better over a long period of time.” 

A pair of marketing partnerships with Boating magazine and Discover Boating recently advertised the MICD Program to more than 250,000 print , online and social media consumers, and an ongoing series of case studies are being produced during 2016 to illustrate the program’s effectiveness. One such case study highlighted Oak Hill Marina and owners Jake Jostand and Tim Sather — two of the youngest principals in the industry today.

Marine dealerships not enrolled in the MICD Program are, they say, missing a potential opportunity to standardize their processes, create accountability mechanisms and modernize their sales departments.

“The Certification process gives us a basis point to judge ourselves against — and it keeps us on the right track,” Jake said.

In addition to higher CSI scores and elevated employee satisfaction, Certified dealerships report better access to credit for both retail/consumer and wholesale dealers — as well as higher demand for both new and pre-owned boats — according to a thrid-party, independent study.

Marine retailers interested in learning more about the MICD Program can visit www.MRAA.com/Dealer_Certification or email Liz Marsha at LizM@mraa.com

Marine Retailers Earning Five Star Certification Status in 2016:

Bass Pro Shop and Tracker Marine Boat Center, BRK
Bass Pro Shop and Tracker Marine Boat Center, DAL
Bass Pro Shop and Tracker Marine Boat Center, FNG
Bass Pro Shop and Tracker Marine Boat Center, BLN
Bass Pro Shop and Tracker Marine Boat Center, SPF
Bass Pro Shop and Tracker Marine Boat Center, PER
Bass Pro Shop and Tracker Marine Boat Center, SEV
Bass Pro Shop and Tracker Marine Boat Center, AMI
Bass Pro Shop and Tracker Marine Boat Center, TOR
Bass Pro Shop and Tracker Marine Boat Center, CAL
Bass Pro Shop and Tracker Marine Boat Center, MNT
Bass Pro Shop and Tracker Marine Boat Center, STC
Bass Pro Shop and Tracker Marine Boat Center, OLA
Bass Pro Shop and Tracker Marine Boat Center, ANT
Bass Pro Shop and Tracker Marine Boat Center, COL
Bass Pro Shop and Tracker Marine Boat Center, HPT
Bass Pro Shop and Tracker Marine Boat Center, GAR
Bass Pro Shop and Tracker Marine Boat Center, MYR
Bass Pro Shop and Tracker Marine Boat Center, DET
Bass Pro Shop and Tracker Marine Boat Center, SAV
Reed's Marine, Inc.
Bass Pro Shop and Tracker Marine Boat Center, DES
Breath's Boats & Motors
3A Marine Service Inc.
MarineMax Afton
MarineMax Fort Myers
MarineMax Brevard
MarineMax Jacksonville
MarineMax Dallas
MarineMax Orlando
Bridge Marina
Bass Pro Shop and Tracker Marine Boat Center, ALT
L&M Marine - Theodore
L&M Marine LLC Stapleton
Bass Pro Shop and Tracker Marine Boat Center, OKC
Marine Center of Indiana
Clark Marine
Texas Marine- Beaumont
Texas Marine- Conroe
Texas Marine- Clearlake
South Florida Mastercraft
Don's Marine
Buckeye Sports Center
Lynnhaven Marine
MarineMax - Sarasota
MarineMax- Houston
MarineMax- Stuart
MarineMax- Brant Beach
MarineMax- Lake Hopatcong
MarineMax- Venice
MarineMax- Buford
MarineMax- Somers Point
MarineMax- Wrightsville
Rhode River Marina
Tri-State Marine
Russo Marine
Vallely Sport & Marine
Vallely Sport & Marine
Payne Marine
Crosby Yacht Yard
Russell Marine- The Ridge
Russell Marine- River North
Russell Marine- Kowaliga Marina
Russell Marine- Real Island
Russell Marine- Smith Lake
Mark's Marine
Action Water Sports
Caribee Boat Sales
Ocean House Marina
Irwin Marine
Buckeye Marine
Lauderdale Marina
South Austin Marine
Gordy's Lakefront Marine
Fish Tale Sales & Service
Walstrom Marine