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BRP US, Inc. Joins MRAA Premier Partnership

Tuesday, March 20, 2018   (0 Comments)
Posted by: Mickaela Giese
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BRP US, Inc., makers of Evinrude outboard engines, has strengthened its support of the North American dealer body by becoming the Marine Retailers Associations of the America’s newest Premier Partner.
 
As a global leader in all aspects of  propulsion systems and powersport vehicles, BRP continues to demonstrate its commitment to the growth and advancement of its product lines. Its portfolio of products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, in addition to its popular Evinrude and Rotax marine propulsion systems.
 
“Evinrude is committed to being a partner of choice in the marine industry.  We are actively investing in our distribution network to ensure boaters receive a world-class experience pre-purchase, post-purchase and while creating lasting memories on the water,” says Krista Sparkes, Vice President of Sales for North America. “We are gearing up to tell the Evinrude story boldly and confidently through aggressive regional marketing efforts and hands-on product demonstrations in the marketplace. These efforts will culminate in dealers’ retail environments.  We look forward to accelerating their continued growth and success.”
 
BRP has made an unfailing commitment to its customers, not only to provide a quality product, but also to strengthen their dealer networks in order to provide a unique and positive buying experience.
 
“We are thrilled to partner with brands like Evinrude that encourage and support the growth of dealers,” said Matt Gruhn, MRAA President. “BRP US, Inc. is a company that not only says they want to support their dealer network, but acts on their commitment to help them succeed.”
 
With the addition of BRP US, Inc., the roster of boat and engine  manufacturers, vendors and suppliers who support the efforts of the MRAA through partnership, continues to grow. Find a full menu of partner benefits here.
 
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
 
About BRP
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am off-road and Spyder vehicles, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of CA$4.2 billion from over 100 countries, the Company employs approximately 8,700 people worldwide. Recognized as one of the marine industry’s most iconic brands, Evinrude is steeped in tradition yet focused on continued growth and innovation. The brand is responsible for the invention of the first commercialized outboard engine, as well as the development of the Evinrude E-TEC and Evinrude E-TEC G2, next-generation outboard engines that revolutionized
2-stroke direct injection technology.

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