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MRAA revamps membership structure

Thursday, November 17, 2011   (0 Comments)
Posted by: Matt Gruhn
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The Marine Retailers Association of the Americas has completely revamped its membership structure and created a new benefits program — MRAA Rewards — that will simplify membership, making it easier to understand and easier to become a member.

In the past, the MRAA dues structure included multiple membership tiers and multiple price points for dealers. Effective with November renewals, MRAA retail membership is available at one price: $300.

"Our research and conversations with members suggested that our tiered pricing structure was confusing and likely prevented dealers from becoming members," says Matt Gruhn, MRAA president. "We believe this new approach will simplify membership and will make it easier to identify the value that dealers receive through MRAA membership."

With the introduction of the new pricing structure comes the introduction of the MRAA Rewards Program, an all-encompassing, overarching umbrella for all of the association's member benefits. Retail members of the MRAA are automatically enrolled in the MRAA Rewards Program, giving them easy access to all of the benefits they have come to know over the years, in addition to all of the new benefits that the MRAA introduced at last week's Marine Dealer Conference & Expo.

The MRAA doubled the number of benefits it offers its retail members with those introductions last week. Historically, the MRAA has offered discounted legal representation, shipping and freight discounts, exclusive health and business insurance, CSI tools and discounts, and MDCE registration discounts in addition to the united voice it provides marine dealers in Washington, D.C. The new member benefits, which are being rolled out in more detail over the next few weeks, include discounted, customized marketing opportunities; boat and yacht consumer insurance programs; performance dashboards and profit production tools and resources; market penetration reports; an MRAA Certified program for used and serviced engines; and a new credit card processing program that promises to meet or beat your current rates or pay you up to $500.

"We've had incredible response to these new programs and benefits," Gruhn explains. "Along with the new MRAA Rewards program and the one-price dues structure, we expect to re-energize our members and provide them an even greater return on their investment in membership. And we're seeing results with that already with a number of new members that signed up during the MDCE."