Member Advisory: Feb. 21, 2011
Monday, February 21, 2011
Posted by: Matt Gruhn
MRAA Announces New Certified Pre-Owned
Boca Grande, Florida ~ The Marine Retailers Association of
America, in conjunction with Titan Certified, has developed a Certified
Pre-Owned Program (CPO) that Guarantees the condition of the engine,
transmission, outdrive and generator to all buyer’s and seller’s of used boats.
The auto industry has known for
years that a certified car sells faster and for more money. Now the same holds true for the marine
industry. With the MRAA’s exclusive
Certified Pre-Owned Program, buyers are guaranteed the boat they buy will be
trouble free for any issues relating to the boat’s drivetrain. If anything happens within the Guarantee’s
time period, the problem will be fixed without a deductible or cost to the
The MRAA developed their program in
conjunction with Titan Certified, a leader in
the industry of Fluid Analysis. Through
Titan’s laboratory testing, Titan analyzes 108 specific variables within engine
oil and transmission fluid, and they can tell you the exact working condition
of any motor, transmission or outdrive based on ASTM & OEM standards.
testing is complete and the components meet specifications, Titan
guarantees the boat’s drivetrain against any internal failure for three
(3) month or fifty-five (55) hours.
can use this program for their pro-owned inventory or their consignment
seller or buyer can bring a boat to any participating MRAA dealer and have
their boat tested, certified and guaranteed bringing new profits and new
customers to the dealership.
- The MRAA
CPO programs works for any age of boat, make, model or number of hours –
if it passes, it is certified.
- Boat owners
not selling their boats can benefit from the MRAA CPO program by having
their fluids tested and having their drivetrain guaranteed providing a
trouble free boating season.
dealership service department will become pro-active in providing
customers with added service and getting needed repairs done.
Phil Keeter, President of MRAA
says, "This is an exciting opportunity for our Dealers to bring added value,
profits, customer loyalty and new business to their locations. We are excited to be working with Titan and
offering this exclusive program to our members.”
"We believe MRAA's CPO Program
will enable our members to participate in an even larger share of the pre-owned
boat market. The Titan Certified Guarantee will be attractive to buyers,
sellers and owners. Creative Service Managers will be able to turn this
program into a money maker for their departments", says Joe Lewis MRAA
The MRAA Certified Pre-Owned
Program is a win-win for all parties involved.
It is inexpensive, comprehensive and just what the boating industry
needs. For more information contact Joel
Stebbins at 952-473-6978 or by email firstname.lastname@example.org.