Priority One named endorsed benefit provider of MRAA
Wednesday, April 18, 2012
Posted by: Matt Gruhn
BOCA GRANDE, Fla. – The Marine
Retailers Association of the Americas announced today that it has partnered
with Priority One Financial Services to create a new benefit for the MRAA
Rewards Program. Priority One is the
nation’s leading retail F&I outsource company for recreational dealers.
As the endorsed F&I outsourcing
provider of the MRAA, Priority One will provide MRAA members with a host of
opportunities. For MRAA members who
partner with Priority One, $5 will be given for every customer loan that is
facilitated by Priority One. These BonusBucks will be paid out on a quarterly
"We have been a part of the marine
industry for 25 years and, like the MRAA, are committed to seeing it grow and
thrive,” says Heather Mariscal, president of Priority One. "By participating in
the MRAA Rewards Program we hope to bring the benefits of our services to more
marine dealers to help them move more units and earn more income.”
Above and beyond the financial
rewards, Priority One will also provide MRAA members a number of other
services, including free training webinars, related to F&I management best
practices; a PCI compliance kit containing pertinent advice and forms necessary
to remain compliant with federal regulations, as well as generic dealership
operations forms to be downloadable from the forthcoming MRAA Resource Center.
"Priority One is not only an
industry-leading provider of F&I services to marine retailers, but they also
offer our members a wealth of knowledge and resources through which they can
better manage their businesses,” says Matt Gruhn, president of the MRAA. "We’re
excited to be able to offer MRAA members the full extent of Priority One’s
Read more about the Priority One benefit for MRAA members.
About Marine Retailers Association of the Americas
Celebrating its 40th
anniversary in 2012, the Marine Retailers Association of the Americas is the
only North American association dedicated to furthering the interests of boat
and engine dealers and other marine-related retailers throughout North America.
Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving,
revenue-generating, business-improvement, and professional-development benefits
exclusively for its members. For more information, visit www.MRAA.com.
About Priority One Financial Services
Priority One has been serving the marine and RV industry since
1987. Acquired in 2007 by Forest River, Inc. a Berkshire Hathaway company,
Priority One serves as the F&I managed services provider for hundreds of
dealers nationwide. For more information, visit www.P1FS.com.