Volvo Penta signs on as MRAA Platinum Partner
Tuesday, July 3, 2012
— Volvo Penta of the Americas a leading global manufacturer of marine engines
and power systems, has been named a Platinum Member of the Marine Retailers
Association of the Americas, the highest level of support for the association.
MRAA, Volvo Penta is dedicated to providing dealers with products and services
that contribute to their long-term success,” says Matt Gruhn, President of
MRAA. "We are delighted to be supported by a company with such an impressive
record of support for dealer programs and events.”
Volvo Penta is committed to partnering with marine dealers
and boat builders to deliver the best products and service to boaters, while
creating a competitive advantage for its partners. For example, its innovative
Volvo Penta 2+3 Factory Protection Program, helps dealers secure service
revenue streams and create lasting relationships with their customers, ensuring
those customers will never be away from the water for very long.
Penta understands the important role dealers play in creating positive boating
experiences for our joint customers and seeks out opportunities to work with independent
dealers to enhance that experience,” says Marcia Kull, Vice President – Marine
Sales of Volvo Penta. "Our involvement with the MRAA allows us to help build a
more successful dealer community, which leads to a more satisfied boater and a
About Marine Retailers Association of the Americas
Celebrating its 40th
anniversary in 2012, the Marine Retailers Association of the Americas is the
only North American association dedicated to furthering the interests of boat
and engine dealers and other marine-related retailers throughout North America.
Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving,
revenue-generating, business-improvement, and professional-development benefits
exclusively for its members. MRAA is the united voice of marine retailers. For
more information, visit www.MRAA.com.
About Volvo Penta of the Americas
in 1907, Volvo Penta has established itself as the undisputed leader in
innovation in marine propulsion. The company introduced its first outboard
engine in 1922 and the first in-line 6-cylinder diesel in 1946. In 1959, Volvo Penta introduced the world’s
first sterndrive engine, followed by the invention of , the DuoProp® in 1982 and Electronic Diesel
Control in 1995. In 2005, Volvo Penta again changed the face of marine
propulsion forever with the Volvo Penta Inboard Performance System (IPS) and
the Volvo Penta IPS Joystick. With the addition of four new power classes in 2008
and 2009, Volvo Penta IPS is now available in more than 130 boat models ranging
from 30 to 100 feet. It’s 4,000th North American IPS package was delivered in
July 2011. For more information, visit http://www.volvopenta.com.