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Volvo Penta signs on as MRAA Platinum Partner

Tuesday, July 03, 2012  
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MINNEAPOLIS — Volvo Penta of the Americas a leading global manufacturer of marine engines and power systems, has been named a Platinum Member of the Marine Retailers Association of the Americas, the highest level of support for the association.

"Like MRAA, Volvo Penta is dedicated to providing dealers with products and services that contribute to their long-term success,” says Matt Gruhn, President of MRAA. "We are delighted to be supported by a company with such an impressive record of support for dealer programs and events.”

Volvo Penta is committed to partnering with marine dealers and boat builders to deliver the best products and service to boaters, while creating a competitive advantage for its partners. For example, its innovative Volvo Penta 2+3 Factory Protection Program, helps dealers secure service revenue streams and create lasting relationships with their customers, ensuring those customers will never be away from the water for very long.

"Volvo Penta understands the important role dealers play in creating positive boating experiences for our joint customers and seeks out opportunities to work with independent dealers to enhance that experience,” says Marcia Kull, Vice President – Marine Sales of Volvo Penta. "Our involvement with the MRAA allows us to help build a more successful dealer community, which leads to a more satisfied boater and a stronger industry.”

About Marine Retailers Association of the Americas
Celebrating its 40th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit

About Volvo Penta of the Americas
Founded in 1907, Volvo Penta has established itself as the undisputed leader in innovation in marine propulsion. The company introduced its first outboard engine in 1922 and the first in-line 6-cylinder diesel in 1946. In 1959, Volvo Penta introduced the world’s first sterndrive engine, followed by the invention of , the DuoProp® in 1982 and Electronic Diesel Control in 1995. In 2005, Volvo Penta again changed the face of marine propulsion forever with the Volvo Penta Inboard Performance System (IPS) and the Volvo Penta IPS Joystick. With the addition of four new power classes in 2008 and 2009, Volvo Penta IPS is now available in more than 130 boat models ranging from 30 to 100 feet. It’s 4,000th North American IPS package was delivered in July 2011. For more information, visit