MRAA and LMS launch video packages for members
Thursday, July 5, 2012
— The Marine Retailers Association of the Americas (MRAA) and Lighthouse Media
Solutions (LMS) have partnered to design video production packages available
exclusively to MRAA members.
has become an essential piece of marine dealers’ marketing strategies,” says
Matt Gruhn, MRAA President. "The video production packages being offered by
Lighthouse Media Solutions allow our members access to their remarkably skilled
team of experts at an incredible value.”
Media Solutions is an MRAA Platinum Partner, the highest level of support for
the association, and has been named its preferred marketing agency. Video
production is among the many products and services it provides to marine
businesses, including e-mail marketing, website development, social media
management and print publications.
just about any dealership employee can produce a video and post it on YouTube,
the dealers generating real results through this medium understand the
expertise required to create and deliver an effective message,” says Mike
Alleva, Vice President of Marketing & Client Strategy. "We are thrilled to
work with MRAA to develop video for its members that meets and exceeds their
this members-only offer, Lighthouse is offering two video production packages:
a basic package through which dealers will receive a three-minute, high
definition video placed on their website, an e-mail blast to their database to
announce the video, and one featured boat video; and a premium package, which
includes the basic package plus four departmental videos, three customer
testimonial videos and one featured boat video. Also included in the premier
package is a training session for dealership staff members on how to properly
shoot boat videos.
video packages include at least one full day of shooting, travel costs and
post-production work, and are offered to MRAA members for $3,000 and $4,500,
respectively, a 50-percent discount. For more information, contact Mike Alleva
at 857-400-7888, ext. 128 or firstname.lastname@example.org.
About Marine Retailers Association of the Americas
Celebrating its 40th
anniversary in 2012, the Marine Retailers Association of the Americas is the
only North American association dedicated to furthering the interests of boat
and engine dealers and other marine-related retailers throughout North America.
Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving,
revenue-generating, business-improvement, and professional-development benefits
exclusively for its members. MRAA is the united voice of marine retailers. For
more information, visit www.MRAA.com.
About Lighthouse Media Solutions
Lighthouse Media Solutions is a
forward-thinking integrated media solutions and creative design company that
specializes in identifying and executing strategies that leverage traditional
and emerging technologies. With core competencies in e-mail marketing, website
development, social media management, print publications and video production,
its team of creators, technologists, artists and strategists have the
experience and technical abilities to deliver cutting edge solutions. For more
information, visit http://lhmediasolutions.com.