Here's a sneak peek at some of the tracks from the Marine Dealer Conference & Expo's 2012 Powering Profits Track. The track features all-new topics for this year, and will provide you a well-rounded view into drive additional profitability to your dealership. Here are four of the tracks that will be featured.
Tuesday, November 13
Growth: How to Know When You’re Ready, by David Spader Should your dealership seek stability or growth? Attend this seminar to receive the tools to answer this critical question. You will receive a list of key numbers and measures to guide you in deciding whether to focus on stability or growth; a self-assessment that allows you to rank your dealership in regards to its readiness for stability and growth; and a business development model designed to map out the next step to healthy, strong and stable growth for your company.
An attendee favorite! Best Ideas Panel, moderated by Mike Davin What are the most effective strategies dealers have discovered to find success in today’s market? Find out in this seminar! You’ll walk away with some of the industry’s best ideas, plus receive tips and advice on how to implement these proven practices from the dealers that have put them to work in their business and reaped the rewards. At the end of the session, you’ll have a chance to vote on the single best idea.
Wednesday, November 14
Techniques for Boosting Repeat Business, by Sam Dantzler To maximize profitability, you need to embrace strategies to retain current customers, driving repeat business at every opportunity. In this session, Sam will share proven customer relationship management strategies used by leading Harley dealers in areas such as lead capture, customer follow-up, events and staff training.
Pricing Strategies to Maximize Sales & Gross Margins, by David Parker There are several pricing strategies in the marine marketplace today. Learn how to maximize each of the four most common and discover which one actually provides the best return in sales and gross margins.
The event brochure, complete with individual session info, is available here.