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|Advertorial: ARI's new FootSteps|
Managing Leads for Higher Sales Conversion Rates with ARI’s New FootSteps
With nearly 90 percent of buyers researching products online, marine dealers are bound to receive email inquiries requesting further information about their boats or service. Every lead is a potential sale. Every sale counts. Online leads should be treated with the same dedication and professionalism extended to walk-in customers.
"We take Web-generated leads very seriously and treat them with high priority,” says Michele Price, general manager of Prince William Marine, a Virginia-based dealership that ranked No. 1 in Boating Industry magazine’s 2011 Top 100 Dealers program for two years running.
Responding promptly to online leads, answering questions clearly, and following up consistently will position you as the dealership of choice when the prospect (or the returning customer) is ready to buy. With that in mind, ARI is inviting you to try the new FootSteps, the latest version of its award-winning lead management solution, packed with unique features and functionality designed to further help marine dealers sell more boats and service – faster.
FootSteps is an easy-to-use, affordable program that allows you to execute a consistent, professional communication strategy with prospects and customers to keep products top-of-mind.
"Today's Web-savvy buyers expect an almost immediate
response to their inquiry,” says Kyle Kelly, vice president of Kelly’s Port, Osage
Beach, Mo. "In many cases, a prompt, professional response can make the
difference between a closed sale and a lost opportunity. Thanks to
FootSteps, our current response time is 12 minutes, compared to 24 minutes in
FootSteps helps you exceed buyers' expectations by delivering an immediate response while simultaneously automating the lead distribution process — getting every lead into the hands of an available and qualified salesperson.
"One of the key benefits of FootSteps is the reminder,” says Price. "It ensures that no lead falls through the cracks, and we closely monitor our lead management efforts via FootSteps’ comprehensive reporting features.”
FootSteps facilitates a new level of interactive information sharing and collaboration. It streamlines processes to give you a bird’s eye view of your lead management performance and results.
"FootSteps provides us with the visibility we need to convert more leads into sales and increase profits,” says Kelly. "Our improved prospect communications have played a pivotal role in our ability to close 20 percent of all online inquiries. We strive to increase this ratio through a series of ongoing efforts based on ARI’s recommended best practices. Today, Web leads represent 75 percent of our total sales.”
Unique in its ability to consolidate leads from multiple sources, FootSteps enables dealers to track, manage, and report lead management functions – all from one solution with end-to-end automation.
Convert more leads into sales
Manage customer and prospect communications faster and more efficiently
Measure performance for continuous improvement
Leveraging FootSteps enables you to keep in touch with prospects and customers, at their pace and according to their needs, so that you can keep managing leads for higher sales conversion rates in support of your dealership’s long-term growth. Sign up for a free 30-day trial today, and find out how FootSteps can help propel your sales to new heights.
For more information about ARI and solutions for marine dealers, including websites, lead generation, lead management, Search Engine Optimization, and Search Engine Marketing, please visit www.arinet.com or call 800.755.6040.