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Brunswick Dealer Certification 

Brunswick is a longstanding leader in dealer certification. The Brunswick Dealer Certification program provides Brunswick boat dealers with a proven pathway to new growth and profitability by delivering a superior customer experience through operational excellence. We provide the latest best practices and tools for continuous improvement techniques that successful dealers across the country rely on to reach their goals. By applying these new strategies, your certified dealership will experience business improvements across your dealership and will reach new heights year after year. 

The Brunswick Dealer Certification program consists of three levels, Brunswick Five Star, Brunswick Master and Brunswick Platinum Master.  Brunswick has also worked very closely with the MRAA to be sure that all Marine Industry Program requirements are covered in our programs.  This allows you to certify through the Brunswick program and be considered both Brunswick and Marine Industry Certified – 2 certifications for one price.  If you carry any Brunswick boat brands, we encourage you to consider Brunswick Dealer Certification.  You’ll be glad you did!

 

Brunswick Five Star Dealer Certification ($2,399 for MRAA members/$2,499 for nonmembers)
Download the Brunswick Five Star Program Guide

To become a Brunswick Five Star Dealer, your business will need to satisfy many important operational requirements.  These requirements are broken into 11 segments that address your entire business including Dealership Planning, CSI Scores, Lead Management, Sales, Service and Marketing. Each segment will contain requirements that must be met and you will be asked to provide documentation to demonstrate proficiency in each of these requirements. REGISTER NOW!

Brunswick Master Dealer Certification ($2,849 for MRAA members/$2,899 for nonmembers)
Download the Brunswick Master Program Guide

As a Brunswick Master Dealer, you will apply proven business building strategies for incremental growth through continuous improvement of your dealership practices. Brunswick Master certified dealers set the standard for operational excellence that all other dealers seek to attain with their commitment to be the best of the best. To become a Brunswick Master Dealer, your business will need to satisfy several important requirements in 13 segments across your entire business including Dealership Planning, Continuous Improvement, CSI Scores, Lead Management, Sales, Service, Parts and Marketing. Each segment will contain requirements that must be met and you will be asked to provide documentation to demonstrate proficiency in each of these requirements. REGISTER NOW!

Brunswick Platinum Master Dealer Certification ($2,849 for MRAA members/$2,899 for nonmembers)
Download the Brunswick Platinum Master Program Guide

Brunswick Platinum Master status is reserved for those Brunswick Master certified dealers who are committed to carrying only boats made by Brunswick. Brunswick appreciates this commitment to our brands and recognizes those dealers separately as Brunswick Platinum Master Dealers.  Brunswick Platinum Master Dealers will need to satisfy the same important requirements as a Brunswick Master certified dealer, including requirements from segments such as Dealership Planning, Continuous Improvement, CSI Scores, Lead Management, Sales, Service, Parts and Marketing. Each segment will contain requirements that must be met and you will be asked to provide documentation to demonstrate proficiency in each of these requirements. REGISTER NOW!

 

For More Information

For more information on any of the Brunswick Dealer Certification levels or to get started, contact Kirsten Schuchardt at 920-929-5094 or email kirsten.schuchardt@brunswick.com