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Membership in the Marine Retailers Association of the Americas makes it easier than ever for dealers to know where they stand in the marketplace through an exclusive partnership with CDK Global Recreation — formerly ADP Lightspeed — an MRAA Premier Partner and the association’s exclusively endorsed dealer management software provider. The partnership gives MRAA members access to monthly marine market data to see how they compare against other dealers located throughout North America.

The monthly data reports will be housed on the MRAA website for dealer members to view and download. MRAA members also will be eligible for discounts offered by CDK Global for the LightspeedEVO dealership management software.

MRAA members get exclusive access to CDK Global data through the MRAA Rewards Program, which includes more than 30 tangible benefits that members can take advantage of for their $300 annual investment in MRAA membership.


MRAA and CDK will work to produce an annual “Best Practices” webinar for MRAA members to gain insights into how they can improve dealership processes. MRAA members on the Lightspeed system have free access to Lightspeed’s Parts and Major Unit Locator service, which allows them to search parts inventories of other dealers using Lightspeed. MRAA members can buy and sell obsolete parts or hard-to-sell units simply by tapping Lightspeed’s dealer network. 

 

About CDK Global Recreation
With nearly $2 billion in revenues and more than 40 years of experience, CDK GlobalTM is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry and adjacencies. CDK Global provides solutions in more than 100 countries around the world, serving more than 26,000 retail locations and most automotive manufacturers. CDK Global’s solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on using data analytics and predictive intelligence. For more information, visit CDK Global or request a Lightspeed demo

To learn more about MRAA membership or to join, contact MRAA Membership & Benefits Specialist Nikki Duffney at 763-333-2420 or nikki@mraa.com.