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MRAA Board Member, Don MacKenzie
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Don MacKenzie, At Large Director

Don MacKenzie joined the marine industry in 1989 as a sales person at Boats Incorporated. His interest in the company had peaked the August before as he was working for Anheuser Busch where they were the corporate sponsor of a fishing tournament held at the facility. Looking for a way to escape the jacket and tie, Don joined the team in November of ’89 and in less than a year, along with his co-worker Peter, bought out one of the other partners and the team has remained together for almost 25 years.

From a prior stint in submarine service where systems were first and foremost, to Anhueser Busch where sales and marketing was the No. 1 priority, Don felt that implementing systems and marketing fun sounded like a perfect marriage. Today Don is V.P. and General Manager of Boats Incorporated and has served on several manufacturers’ dealer councils, chaired the Hartford Boat Show, and was President of the Connecticut Marine Trades in 2008 and 2009, in addition to serving on the Board of Directors of CMTA since 2003.

That fishing tournament that brought Don to Boats Incorporated will celebrate its 25th anniversary this year and today is one of the largest tournaments in New England. Boats Incorporated was in the original group of dealers to be Marine Certified and has been one of Boating Industry’s Top 100 Dealers for eight consecutive years.


Don MacKenzie, VP and General Manager
Boats Incorporated
133 Main St. 
Niantic, CT 06357
Phone: 860-739-6251
Email: don@boatsinc.com