Grow Boating is a grassroots industry initiative designed to promote the boating lifestyle and improve the boating experience, to increase participation in boating and ultimately increase sales of marine products and services. Grow Boating achieves this with its public awareness effort, Discover Boating, which demonstrates the benefits, affordability and accessibility of the boating lifestyle while helping to educate potential boaters and offering opportunities to experience the fun and togetherness of being on the water on a boat. Discover Boating also helps to enhance the experience for current boaters by providing an enrichening consumer retail experience through the Marine Industry Certified Dealership Program.
What Discover Boating is Doing for Your Dealership
Discover Boating allows your dealership to be a part of a strong and focused industry initiative and gives your business the opportunity to share in the benefits from our national advertising and outreach. As a Certified Dealer, your business not only has access to the Discover Boating Lead System, but more importantly your dealership is listed on DiscoverBoating.com in the Certified Dealers section, with a live link to your businesses website. When a consumer visits our site and clicks thru to yours, this action is called a ‘web referral’, which is like digital version of a recommendation. Our research shows that this is the preferred route of a consumer to discovering a dealer in their area and we have created a platform to make it easy for them to find you. In fact, during the 2015 campaign year more than 140,000 consumers clicked through to dealer websites, to learn more about your dealership and the brands you carry – and we only expect that number to increase in the 2016 campaign year!
To learn more about your web traffic and how you can determine the number of web referrals you’ve received, please watch this short video before you set up and check your website’s traffic with Google Analytics. Google Analytics help you view your web referrals, which then add to your understanding of how customers find your website and what they do once they get there. Web referral traffic can be a strong indicator of which external sources are most valuable in helping your business achieve its goals.
Also, to learn more about using the Discover Boating Lead System to nurture leads, please watch this helpful webinar once you receive your log in credentials. And lastly, learn more about how to obtain Discover Boating print and web based educational and promotional materials, to be displayed in your dealership or on your website, please visit the ‘Tools You Can Use’ section of GrowBoating.org.
For questions regarding Grow Boating and Discover Boating, please contact Freya Olsen for more information.