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MDCE Pre-Conference Workshops
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ALL NEW FOR 2013: MDCE 2013 PRE-CONFERENCE WORKSHOPS


MDCE dealer attendees have asked us for opportunities to dig deeper into the topics that have the greatest impact on their dealership. With our ALL NEW Pre-Conference Workshops, we are delivering that and much, much more. These seven in-depth sessions available at the 2013 Marine Dealer Conference & Expo are the crowning achievement of this year’s MDCE educational agenda. They are designed to provide dealers with:

  • Access to some of the best speakers and educators
  • The opportunity to build new processes, plans and outcomes for your business.
  • A workshop setting where your team can buckle down and get some real work done – under the guidance of an expert advisor.

Are you an MRAA Retail Member? If so, log-in before you register for the MDCE and then make sure to choose which workshop you'd like to attend on Monday Nov. 18th. MRAA Members save $30 on 1.5-hour workshops and $40 on the 3-hour workshops.

Already registered for MDCE but want to register for a workshop? Fill out and submit this form. Otherwise, make sure you select the workshop you'd like to attend when registering for the MDCE.

Register Today!

MDCE Event Details

8:45 am to 12:00 pm
Best in show: How to boost your boat show sales
 

A boat show is a massive investment, both in money and effort. Don Cooper will share with you insider tactics and cutting-edge strategies for selling more boats at your shows. You’ll discover: The first thing you should say to a visitor; how to separate buyers from tire kickers; how to differentiate your boats and exhibit from everyone else’s; a simple tool to give you a huge edge over your competitors; how to beat the price discounters; how to sell your dealership; how to convert show leads into real sales; the keys to closing more deals at the show; and much more.

Walk Away With: A boat show checklist designed to make pre-show planning easy and to ensure your dealership is thoroughly prepared for a successful event.


Bonus!: Attendees will also receive a package of five special reports: 27 Ways to Build Trust with Your Prospect; Your Greatest Sales Weapon; Six Assumptions That Are Killing Your Sales; Please Ask Me for a Discount; and 59 Ways to Agree With Your Customer.

Already registered for MDCE but want to register the Best In Show workshop? Fill out and submit this form. Otherwise, if you're not registered yet, make sure you select this workshop when registering for the MDCE.

Register Today!

MDCE Event Details

 

8:45 am to noon
Action Plan for Accelerated Growth

If you want to take your marine dealership to the next level, this strategic planning workshop by leadership guru John Spence will help you get there. Prepare to be guided through an intensive analysis of your business, its strengths and weaknesses, and what you need to do to successfully move the organization forward. Whether you have been so busy working "in” your business that you have had little time to work "on” your business or you’re looking for new strategies to improve your results in the year ahead, this dynamic session is for you.

Walk Away With: A 15-page workbook, including a customized action plan you can implement in your dealership to immediately drive positive change.


Already registered for MDCE but want to register for the Accelerated Growth workshop? Fill out and submit this form.
Otherwise, if you're not registered yet, make sure you select this workshop when registering for the MDCE.

Register Today!

MDCE Event Details

8:45 am to noon
Creating CEOs: Customer Experience Owners

Customer satisfaction and loyalty are not enough, whether your business is still climbing out of the recession or at its peak. Increased profitability and long-term growth comes from turning customers into enthusiasts – people who will not only come back again and again, but will also advocate for you, defend you, sing your praises and make you the center of their boating life. You will learn: The actions your dealership can take to create customer "love” and enthusiasm; how to make customers feel like part of "the club”; how to turn customers’ passion for boating into passion for your store; how to turn your team into a customer enthusiasm machine; and much, much more.

Walk Away With: A workbook with proven processes for developing long-term customer relationships and a one-year free subscription to an e-newsletter offering techniques to increase customer enthusiasm.

Already registered for MDCE but want to register for the Customer Experience Owners workshop? Fill out and submit this form. Otherwise, if you're not registered yet, make sure you select this workshop when registering for the MDCE.

Register Today!

MDCE Event Details

8:45 to 10:15 am
Build a Service Menu to Maximize Profitability

Dealership consultant and industry veteran David Parker will lead you through the creation of a customized service menu for your dealership. This process is designed to help you identify new sources of revenue, increase winter work and cash flow, keep technicians busy year round and make upselling easy for your team.

Walk Away With: A service menu specifically for your dealership designed to drive new levels of success for this department and your company as a whole.

Already registered for MDCE but want to register for the Service Menu workshop? Fill out and submit this form. Otherwise, if you're not registered yet, make sure you select this workshop when registering for the MDCE.

Register Today!

MDCE Event Details

8:45 to 10:15 am
Put Mobile Apps to Work for Your Dealership
 

Want to increase your team’s productivity and enhance its interaction with prospects and customers? Learn the latest techniques for adoption of mobile technology in your marine business during this workshop by marine technology guru Cam Collins. You will gain awareness of the latest apps being used in the boat business and be guided through an evaluation of what will work best for your company. You will identify whether a custom mobile app or a mobile app that currently exists on the market today will help you connect more seamlessly with customers and prospects or otherwise improve your dealership’s results.

Walk Away With: A marine industry mobile app reference guide.


Already registered for MDCE but want to register for the Mobile Apps workshop? Fill out and submit this form. Otherwise, if you're not registered yet, make sure you select this workshop when registering for the MDCE.

Register Today!

MDCE Event Details

10:30 to noon
Crank up your search engine marketing ROI

The art and science of search engine marketing (SEM) is continually changing. Marine industry educator Bob McCann and SEM Specialist Blane Vic, weil show you how to create an SEM strategy that puts the odds in your favor, generates more leads and sells more product and services.

Walk Away With: A comprehensive SEM checklist to drive better results for your dealership online.

Already registered for MDCE but want to register for the Search Engine Marketing workshop?

Fill out and submit this form. Otherwise, if you're not registered yet, make sure you select this workshop when registering for the MDCE.

Register Today!

MDCE Event Details


10:30 am to noon
A Guide to Turning Facebook "Likes” into Leads

We invite you to take advantage of the intimate setting of this workshop, where you’ll learn specific content strategies to grow your Facebook page. Facebook has the power to reach every level of buyer and you'll pick up definitive proven techniques to generate high quality leads and sales in this session. Kruse will lead you through a step-by-step process to transform the way you use Facebook. You’ll learn how to take advantage of the latest Facebook changes to create a targeted lead generation campaign. Attend this session and get real answers regarding the setup of Facebook ads and apps, the costs involved and the return on investment you can expect.

Walk away with: Answers to your most challenging social media questions and a specific Facebook marketing plan for your dealership.


Already registered for MDCE but want to register for the Facebook workshop? Fill out and submit this form. Otherwise, if you're not registered yet, make sure you select this workshop when registering for the MDCE.

Register Today!

MDCE Event Details

 

LIMITED SEATING: Register now at www.mraa.com/event/mdce or download and submit this registration form.