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MRAA Sales Training with The Glenn Roller Institute
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The Glenn Roller Institute has been serving the marine industry for nearly four decades. This sales educational program was forged from the challenges facing our industry. From succeeding at boat shows, to selling in the dead of winter, to increasing overall sales for the year, this company has packaged all this information into a fun learning platform.

Sales Educational Program Contents:

  • E-Video Book: In addition to being online and printable, this book also contains dozens of videos with footage captured on actual retail showroom floors. As a student reads the book, video modules are introduced demonstrating the frustrations and successes of actual sales people.
  • E-Audio Book: This E-Book allows students to learn by listening. A student may listen via their smart phone or their PC.
  • E- Learning Modules: A student will have access to a new learning module each month. These modules ensure that a student has learned the material and how to apply that material in retail sales situations. By viewing a video captured on a retail showroom floor, a student learns to identify what is working in a given retail situation.

Another difference is that this program captures video footage from multiple locations across multiple product lines. Ranging from Canada to the U.S. to Europe, the student is able to see how retails sales situations compare internationally and domestically. As well, the student learns how sales from Yachts to a dingy, from a motorcycle to an off road vehicle follow the same process of growing the relationship with a customer to a point they are more likely to make a purchasing decision.

The Marine Retailers Association of the Americas has created the following advantages for our members. Members will receive a $1,200 complimentary package which includes the following:

  • Complimentary Webinar/Coaching Session: 1.5-hour introductory webinar/coaching session includes a 45-minute webinar followed by an interactive question-and-answer session with your staff.
  • Autographed Book: The owner of your dealership will receive a hard cover copy of the book, The Seven Evolutionary Levels to Profound Selling, autographed by the author, Glenn Roller.
  • MRAA Marine Sales Life Library: MRAA members enrolled in The Continuing Education Program will have access to the Marine Sales Life, movie library. These are marine-specific industry tutorial videos designed to provide additional insights into your success. One of many videos, Succeeding at Boat Shows, will be releasing just prior to the upcoming boat show season. (Click Here to Visit the MRAA Library.)
  • Complimentary Test Drive: A complimentary 2 month test drive of this program is available to as many students as you would like to enroll (up to 50 students per store)!

Demonstration Video & Pricing                                                       Click to Enroll