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MRAA Staff
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Matt Gruhn, President

Matt joined the Marine Retailers Association of the Americas as President in October 2011, overlapping and working closely with long-time President Phil Keeter for the final three months of the year. Gruhn brings with ... Read more.


Liz Walz, Vice President & Director of Education

Liz joined the Marine Retailers Association of the Americas on August 15, 2012, having spent the better part of the last 14 years in the marine industry. All of those years were spent at Boating Industry magazine, where she ... Read more.

Lee HetheringtonDirector of Business Development

Lee brings more than 25 years of publishing and boating industry experience to the MRAA team. Lee has sat on the Minnesota Magazine and Publishing Association’s board of directors and over the course of his accomplished career earned... Read more.

Bob McCann, Lead MICD Program Consultant

Recognized as a trailblazing marketer, innovative business development specialist and professional educator, has been named Lead Consultant of the Marine Retailers Association of the Americas’ Marine Industry Certified Dealership Program…Read more.

Membership & Benefits Specialist

Nikki Duffney, Membership & Benefits Specialist

Nikki joined the MRAA team in March of 2016 after previously working for a trade association representing the organic food industry. Her role will call for regular contact with MRAA members and friends, so don’t be surprised if you get a phone call or email from MRAA’s latest addition!

William Higgins, Public Policy Manager

 Will joined the Marine Retailers Association of the Americas in February 2015. Will brings with him a Bachelor’s degree in both Political Science and Social Science, as well as Masters Degree in American Politics and Policy. He has held numerous legislative and political positions over the last six years, including an internship in the office of Senator Claire McCaskill, ... Read more.


Michele Rosacker, Administrative Assistant

 Michele joined the Marine Retailers Association of the Americas in March 2013. After graduating college from the University of Northern Iowa, she spent a number of years at Target Corporation in various departments ... Read more.