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Mike Alleva, MRAA YLAC Member
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Mike Alleva

Quick Tips to Enhance Your Business' Social Media
By: Mike Alleva

"There are many social media platforms out there, and I'm sure as a business owner you're more than likely curious as to which one(s) you should be using and exactly how much time you should be spending on those platforms. In my experience, working with dealers and OEM's, the top social media platform for our industry is Facebook. However, when talking about your social media strategy, don't forget about the other platforms that are surely making a name for themselves. Example: Pinterest, which is the perfect platform to share the 'lifestyle' aspect of boating. It's a place where you can share boating recipes, activities for the family while boating, new boating accessories and much more. And then there's Instagram. Instagram is an image-based platform that allows you to share pictures of boats in your dealership, customers with brand new keys to the boat you sold them, and, most importantly, people enjoying boats! Below are some examples of dealerships doing a great job of using these strategies on social media platforms."


As vice president of national accounts and account management at Lighthouse Media Solutions, Mike Alleva directs dealers and OEMs with their marketing strategy and execution by providing a true understanding of what it takes for his clients to be successful in today’s market. Mike’s marketing strengths lie in discovering the needs and wants of his clients and implementing a strategy that results in them getting in front of more potential customers.

Are you or anyone in the industry interested in becoming involved with the Young Leaders Advisory Council? If so, please contact the council's chairman, Josh Vallely, at

Mike Alleva, VP, Marketing & Client Strategy
Lighthouse Media Solutions
850 Summer St., Suite 207
Boston, MA 02127
Phone: 857-400-7888, ext. 128