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Senior Certification Consultant, Paul Weaver
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Paul joined MRAA in 2014 as Senior Certification Consultant. Paul is responsible to assist dealers in becoming MICD certified.

Paul brings a wealth of experience from the automotive industry and marketing, communications and training firms. 

Prior to joining MRAA, Paul spent nine years as the Director of Operations at a communications agency serving the auto industry. He led Human Resources, Information Technology, Facilities Management and the ISO 9001 Quality System, supporting the company during a period of rapid growth.

Paul was first introduced to the boating industry while running his own marketing agency. His team developed training programs and a standardized retail sales process for a leading boat manufacturer.

Earlier in his career, Paul spent 16 years at for Ford Motor Company in a number of marketing, sales and training positions, including ten years in the field working with dealers. He also worked at several marketing and communication agencies before opening his own business.

A lifelong “car guy,” Paul is applying his skills, knowledge and enthusiasm to helping boat retailers improve their business operations and profitability.