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MRAA Staff Members
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Matt Gruhn, President

Matt joined the Marine Retailers Association of the Americas as President in October 2011, overlapping and working closely with long-time President Phil Keeter for the final three months of the year. Gruhn brings with him a life-long devotion to boating and nearly 15 years of experience working in the trade...Read more.


Liz Walz, Vice President & Director of Education

Liz joined the Marine Retailers Association of the Americas on August 15, 2012, having spent the better part of the last 14 years in the marine industry. All of those years were spent at Boating Industry magazine, where she led the editorial team's efforts and helped create and produce the Top 100 Dealers Program and the Marine Dealer Conference & Expo.
..Read more.



Nikki Duffney, Member Development Manager

Nikki joined the Marine Retailers Association of the Americas in March of 2016. Nikki comes from a purchasing cooperative for independent natural food retailers, where her experience working with independent, small business provides insight into the challenges marine dealers face in running day-to-day operations...Read More.



Mickaela Giese, Program Marketing Coordinator

Mickaela joined the Marine Retailers Association of the Americas in February 2017. She graduated from South Dakota State University with a Bachelors degree in Consumer Affairs with a focus on marketing. Mickaela dove directly into the boating world by accepting a marketing position with Tige Boats. Her experience has allowed her to witnessed firsthand the opportunities and challenges that marine retailers face daily.


  Katie Eichelberger, Program Marketing Coordinator

Katie joined the Marine Retailers Association in June of 2017, taking on the role of Program Marketing Coordinator alongside Mickaela. Katie graduated from Simpson College with a degree in Marketing accompanied by a minor in Public Relations. She has a passion for writing and the outdoors and despite no prior experience in the boating world, finds every day to be an adventure learning about the marine industry.


William Higgins, Public Policy Manager

Will joined the Marine Retailers Association of the Americas in February 2015. Will brings with him a Bachelor’s degree in both Political Science and Social Science, as well as Masters Degree in American Politics and Policy. He has held numerous legislative and political positions over the last six years, including an internship in the office of Senator Claire McCaskill, ... Read more.

202.737.9779 ext. 502

Michele Rosacker, Administrative Assistant

Michele joined the Marine Retailers Association of the Americas in March 2013. After graduating college from the University of Northern Iowa, she spent a number of years at Target Corporation in various departments ... Read more.


Certification Consultants

Bob McCann, Lead MICD Program Consultant
Dunedin, FL 34698
Phone: 763-315-8043

Recognized as a trailblazing marketer, innovative business development specialist and professional educator, has been named Lead Consultant of the Marine Retailers Association of the Americas’ Marine Industry Certified Dealership Program…Read more.

Bob Longstreth, Certification Consultant
Rochester Hills, MI 48306
Phone: 763-402-7230

Bob Longstreth joined the Marine Retailers Association of the Americas in February, 2016. Bob joined the Marine Industry Certified Dealership Program as a consultant. A resident of southeast Michigan, Bob previously served as the national sales director for Mr. Norm’s Sport Club and as a consultant for Five Star Solutions... Read more.

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428