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MRAA Staff Members
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Matt Gruhn, President

8401 73rd Ave. N.
Minneapolis, MN 55428
Phone: 763-315-8043

Bio: Matt joined the Marine Retailers Association of the Americas as President in October 2011, overlapping and working closely with long-time President Phil Keeter for the final three months of the year. Gruhn brings with him a life-long devotion to boating and nearly 15 years of experience working in the trade...Read more.
Liz Walz, Vice President & Director of Education

7675 Broadfield Rd.,
Manlius, N.Y. 13104
Phone: 315-692-4533

BioLiz joined the Marine Retailers Association of the Americas on August 15, 2012, having spent the better part of the last 14 years in the marine industry. All of those years were spent at Boating Industry magazine, where she led the editorial team's efforts and helped create and produce the Top 100 Dealers Program and the Marine Dealer Conference & Expo.
..Read more.
Lee HetheringtonDirector of Business Development

8401 73rd Ave. N.
Minneapolis, MN 55428
Phone: 763-333-2419

Bio: Lee brings more than 25 years of publishing and boating industry experience to the MRAA team. Lee has sat on the Minnesota Magazine and Publishing Association’s board of directors and over the course of his accomplished career earned a reputation amongst his peers for developing collaborative partnerships, growing profits and diversifying revenue...Read more

Jerry Lofberg, Certification Development Manager

610 Elm St.
Ashland, NE 68003
Phone: 239-707-7446

Bio: Jerry joined the Marine Retailers Association of the Americas in March 2015. He has been in the marine industry since 1978, working in sales for various boat manufacturers, including Boat House and Celebrity Boats. Celebrity would eventually be sold to BRP, and he would land a job with Crownline Boats as director of dealer development until 1998...Read more.

 

Nikki Duffney, Membership & Benefits Specialist

8401 73rd Ave. N.,
Minneapolis, MN 55428
Phone: 763-333-2420

Bio
: Nikki joined the Marine Retailers Association of the Americas in March of 2016. Nikki comes from a purchasing cooperative for independent natural food retailers, where her experience working with independent, small business provides insight into the challenges marine dealers face in running day-to-day operations...Read More.

Mary Gillen, Education Marketing Specialist

8401 73rd Ave. N
Minneapolis, MN 55428
Phone: 763-333-2423

Bio: Mary joined the Marine Retailers Association of the Americas in June 2014. Prior to working for the MRAA, Mary completed an internship with the Minnesota Twins, working in their Creative Services and Production department...Read more.


William Higgins, Public Policy Manager

650 Massachusetts Ave #520
Washington, DC 20001
Phone: 202-737-9779 Ext. 502

Bio: Will joined the Marine Retailers Association of the Americas in February 2015. Will brings with him a Bachelor’s degree in both Political Science and Social Science, as well as Masters Degree in American Politics and Policy. He has held numerous legislative and political positions over the last six years, including an internship in the office of Senator Claire McCaskill, ... Read more.

Michele Rosacker, Administrative Assistant

8401 73rd Ave. N
Minneapolis, MN 55428
Phone: 763-333-2425

Bio: Michele joined the Marine Retailers Association of the Americas in March 2013. After graduating college from the University of Northern Iowa, she spent a number of years at Target Corporation in various departments ... Read more.

Certification Consultants

Bob McCann, Lead MICD Program Consultant

Dunedin, FL 34698
Phone: 763-315-8043

Bio: Recognized as a trailblazing marketer, innovative business development specialist and professional educator, has been named Lead Consultant of the Marine Retailers Association of the Americas’ Marine Industry Certified Dealership Program…Read more.

Mervyn Wood, Certification Consultant

Land O Lakes, FL 34637
Phone: 763-402-7231

Bio: Mervyn Wood joined the Marine Retailers Association of the Americas in February, 2016. Bob joined the Certification Program as a consultant for the Marine Industry Certified Dealership Program. Born in England and now a full-time resident of Tampa Bay... Read more.

 

Bob Longstreth, Certification Consultant

Rochester Hills, MI 48306
Phone: 763-402-7230

Bio: Bob Longstreth joined the Marine Retailers Association of the Americas in February, 2016. Bob joined the Marine Industry Certified Dealership Program as a consultant. A resident of southeast Michigan, Bob previously served as the national sales director for Mr. Norm’s Sport Club and as a consultant for Five Star Solutions... Read more.