The following is a list of the Top 10, highest-ranked joint action items that came out of the Summit. (Actually, there are 11 items here because the final two on the list tied in the ranking):
- All consensus joint actions developed during the Summit (and in any future initiatives) should have clear assignments/responsibilities and timelines associated with the joint actions to ensure implementation across
stakeholder sectors. The joint actions should have milestones to evaluate and measure results/progress
(metrics), and adjustments should be made as needed to ensure successful implementation of the joint
- Encourage boaters to invite friends, neighbors and family boating and share stories online.
- Industry leaders from all stakeholder sectors should commit to delivering the message regarding the
consensus joint actions for collaborating on a growth agenda (developed during the Summit) to their
respective groups, associations and affiliations.
- Encourage the universal adoption and support of the "Discover Boating” and "Welcome to the Water”
campaign as a joint strategy to focus resources across stakeholder sectors on a consistent marketing
message regarding the boating lifestyle for the benefit of all stakeholder sectors. Identify a sustainable
revenue source to support the program.
- Work with boat shows to help deliver basic boating education to help new boating consumers get started.
- Need to focus recreational boating recruitment efforts more on kids — summer camp programs, school
programs and more kids events.
- Engage all like-minded boating industry and community constituents to speak with one voice and better
leverage resources and influence what we already have.
- Form and strengthen partnerships between all industry groups at the state, local, national levels (e.g. SOBA;
national associations; MTAs and others) and build a coordinated network of these groups so they can
address common access issues with a single voice and a consistent message, provide information and
connections with organizations who can aid in battles over local level regulations, challenges, funding
restraints of access to the water.
- We need to learn as an industry to sell the boating lifestyle to different generations.
- Develop and implement a joint industry marketing strategy to grow boating as an industry across
- Expand American Boating Congress to all boating segments beyond manufacturers and get support and attendance from all areas.
If ALL industry players, associations, dealers, came together, Congress will listen.