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Jason Shallcross
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Jason Shallcross

Jason was born into and had no chance of doing anything else other than work in the boating Industry, nor did he want to do anything else. His grandfather purchased the business from the Reed family in 1970, and this is when his father started turning wrenches. Jason started washing and delivering boats at age 12. He worked his way through delivery captain and now is in the process of becoming a third generation owner. He was recently elected to serve on the Young Leaders Advisory Council.

Jason Shallcross
Reed's Marine
Delavan, WI 53115
Phone: 262-728-3099

Hear what Jason and his company have embraced to create a "hassle-free" experience for their customers:

"We are located on a destination lake, and we realized that when our customers come here they are coming to relax and take a break from the busy work week. We offer all of our customers a "hassle-free service." All we need them to do is give us a call two weeks before they plan on coming out to the lake and we will have their boat ready at their slip or the dealership for them to go enjoy the water. We will have it loaded with gas and all work done so when they get to their lake home, it is one less thing they have to worry about. We realize we are always in competition for the entertainment dollar, so when we make it easy for them to enjoy boating the response we get is fantastic. They just make one call at the start of the season and we take care of the rest. Once the season is over, we stay in contact with the customers through the winter with e-mails about recommended services, etc."

- Jason Shallcross, Reed's Marine

Are you or anyone you know who works in the industry interested in getting involved with the Young Leadership Advisory Council? if so, please contact the council's chairman, Josh Vallely at

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428