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Volvo Penta
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Volvo Penta was founded in 1907, and it’s grown and thrived in large part for the creative thinking that’s produced global innovations, many of which have changed the way boat owners enjoy the sport. This supplier of marine power systems offers drives, propellers, auxiliary engines and accessories that are employed by the top boat builders in the world. Volvo Penta has international reach with more than 5,000 dealers in 130 countries, and this network enjoys access to the company’s renowned diesel and gasoline engines with power outputs ranging from 10 to 2,000 hp. These businesses look to Volvo Penta for cutting-edge technology to remain competitive.

The company has introduced a number of game-changing technologies over the years, including the historic launch of the Aquamatic in 1959, the world’s first sterndrive. Volvo Penta went on to engineer the Duoprop, a system of counter-rotating wheels on the same shaft that enables sterndrive operators to increase efficiency and maneuverability. In 2005, the company debuted the IPS, the first pod-drive system for leisure craft; it enabled many builders and dealers to realize incremental sales and novice boat owners to operate their boats with confidence. Most recently, Volvo debuted its landmark V-8 380 sterndrive, which received the 2012 IBEX Innovation Award for delivering exceptional performance and fuel economy throughout the power band.

Dealers that sell Volvo Penta products are an integral part of the distribution channel. According to Volvo Penta, the two groups work in tandem to give boat owners the best products and services available. That philosophy has garnered Volvo Penta a number of prestigious awards over the years, including nine consecutive Customer Satisfaction Awards for Excellence from the National Marine Manufacturers Association.

"Volvo Penta innovations help dealers sell products and enable consumers to use their boats more effectively and efficiently,” says Marcia Kull, the company’s vice president of marine sales. "We actively investigate new products and programs that allow customers to reduce their total cost of ownership and ensure a quality boating experience every time out. Our customers appreciate the value of working with only one company to sell and service the complete system from helm to prop.”

Volvo Penta supports the MRAA at the highest sponsorship level available because it believes a strong and professional dealer network helps grow boating. "Like Volvo Penta, MRAA works to deliver innovative products to its members through educational seminars and best practices aimed to increase dealer professionalism and boater satisfaction,” says Kull. "We take advantage of key MRAA events to talk with the organization’s members on ways we can improve our service. Our growth and success is tied at the hip to MRAA members, and to our ability to deliver jointly the boating experience that today's customers demand.” www.volvopenta.com