Given the change in consumer mindset this year, it’s especially vital to create meaningful connections with both prospects and devoted clients around their passion for the boating lifestyle. Hosting dealership events creates opportunities for you to engage with boaters, remind them of the joys of boating, and demonstrate options for
While at one time “satisfactory” service levels were considered good enough for creating customer retention and building brand loyalty, it’s not like that anymore! With the rise in consumer awareness and accessible DIY product research, today’s dealers are faced with meeting a much more demanding customer. Combine this hyper-informed consumer
You are officially on the back half of 2022. Chances are this year has been different than what you expected. So how will you adjust in the second half of the year to hit and exceed your goals — and successfully prepare for 2023? It is time for a quick
When the National Marine Manufacturers Association (NMMA) and MRAA teams set out to build an amplified, relevant Discover Boating, starting with a refreshed brand voice and look and a new campaign, both of which launched this year, first on deck was understanding the boating consumer and the potential boating consumer to be,
All this talk about the customer experience feels great. We can all nod, smile and agree that the steps we’ve shared over the last few weeks are great tactics for delivering for our customers. But how do you pull it all together in a customer experience strategy? This is
Q: You have been in the boating world for some time, what is the most interesting decision you’ve made while in the boating business. Lewis: To stay in the business! (Kidding). The most interesting was to get into the business as a full service marina/dealership instead of a land-based dealership.
