Holding a successful customer event benefits your business by generating sales leads, creating avenues for soft selling, building community, elevating trust in your brand and boosting customer experience. Boating events on the water are equally important because you get to share the boating lifestyle, share …

In an emergency room at the hospital, every second can count on making sure patient care is at the highest level possible. “The surgeon doesn’t roll in his own patient,” said Jordan Schoolmeester, an MRAA Dealer Week Conference and Expo educator. “He doesn’t administer the …