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The New Fundamentals

This year’s education is centered around the foundations of modern dealership success: AI adoption, rising customer expectations, and operational efficiency.

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Dealer Week 2026
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MRAA

Crafting the New Marine Retail Playbook Takes Center Stage at Dealer Week 2026 

The New Fundamentals: Dealer Week’s opening keynote helps marine retailers assess their business, gain clarity and make the most of emerging opportunities  MINNEAPOLIS (August 18, 2026) — The Marine Retailers Association of the Americas (MRAA) announced that Kaihan Krippendorff, CEO of Outthinker, a global think-tank of strategy, innovation and transformation,

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August 18, 2026 9:55 am

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Featured

Dealer Week 2026
Featured
MRAA

Crafting the New Marine Retail Playbook Takes Center Stage at Dealer Week 2026 

The New Fundamentals: Dealer Week’s opening keynote helps marine retailers assess their business, gain clarity and make the most of emerging opportunities  MINNEAPOLIS (August 18, 2026) — The Marine Retailers Association of the Americas (MRAA) announced that Kaihan Krippendorff, CEO of Outthinker, a global think-tank of strategy, innovation and transformation,

Read More »
August 18, 2026 9:55 am

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MRAA Spotlight Series

A monthly program delivering timely and relevant education and resources.

Clearance Countdown: Protect Your Margin and Stage MY27 Right​
Clear aging MY26 units before curtailments bite, protect cash into the offseason, and pre-position MY27 to VIPs only — this month’s dealer toolkit.
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Midsummer Pivot: Trade-Ins and Planning for New Models
Seasonal demand is still strong. This month, focus on getting more trade-ins and getting ready for new model year product. July is a great chance to discuss trade ups with your customer base. The pre-owned models you take in can become used inventory that you can sell later in the year.
Explore Spotlight
Value Messaging & Market Positioning: Marketing That Protects Margin
Today’s boat buyers are informed, digital-first, and focused on comparing options. Learn how value-based marketing helps dealerships build trust, protect margins, and stand out without relying on discounts to drive sales.
Explore Spotlight
Delivering a Great First-Season Boat Ownership Experience
Help first-time boat buyers feel confident from day one with better delivery, training, and follow-up that keeps them coming back season after season.
Explore Spotlight
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