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Create a Post-Sale Follow-Up Process Map to Assure Nothing’s Missed

Posted By Liz Keener, Monday, July 13, 2020

We all have what feels like one million things going on at all times, at work, at home. It’s hard to remember everything we need to do. Heck, sometimes I can’t even remember why I opened the refrigerator.


That’s why process maps are so important. They keep our business tasks on track, assuring that, if followed, no step will be missed. Post-Sale Follow-Up is one of those key areas where a process map can help immensely. With a Post-Sale Follow-Up process map, you can put in place schedules, checks and balances to make sure each customer gets the same follow-up, from handwritten cards to the 5-day thank you call and more.


Luckily, you don’t have to start from scratch. MRAA’s Certification Team has developed two resources that will help you create your Post-Sale Follow-Up process map and execute on that map.


The first is an Example Post-Sale Follow-Up process map, which you can adopt completely or adapt to your dealership’s specific needs.


The second is a Post-Sale Follow-Up Worksheet. Pulled from Certification’s new Guide to Improving Your Sales Process Map, developed alongside the 2020 Continuous Certification course “Fill the Gaps in Your Dealership’s Sales Process,” this worksheet gives you tips for your Post-Sale Follow-Up, along with a Standard Operating Procedure Checklist.


Click on the links above, or visit for these and other resources.

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