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Level Up Your Customer Experience Efforts by Getting Certified

Posted By Liz Keener, Monday, August 10, 2020

As your dealership begins turning up the dial on customer experience efforts, you’re likely looking at several options to better serve your customers and prospects. You may be considering steps, such as adding a customer experience representative, outsourcing some of your follow-up efforts, integrating more digital retail into your processes, and more to improve the experience customers have with your dealership.


But one of the ways to really amplify your efforts is to go through the Marine Industry Certified Dealership program.


The customer experience is one of three key pillars that the Certification program is based off of, so going through Certification will allow you and your Certification Consultant to analyze your current processes and how they impact your customer experience, and then use proven best practices to improve your efforts.


The following are just a few parts of the Certification process that can impact the customer experience you offer:

  • Marine Industry Consumer Commitment
  • Employee Satisfaction Survey
  • CRM process
  • CSI tracking & trending
  • Sales process, including 100 percent follow-up
  • Delivery
  • Customer product orientation
  • Website standards
  • Facility standards
  • Service process, including 100 percent follow-up
  • Repair orders
  • Quality assurance process
  • Service comeback tracking
  • Parts process
  • Mystery shopping


Through Certification, you’ll go over each of these areas and more, to cover your customer experience, employee engagement and dealership operations. It’s a surefire way to shore up your customer experience efforts, learn from your Certification Consultant, implement best practices of other Certified Dealers and improve upon the experience offered to your customers, which, in turn, should improve your dealership as a whole.


On top of that, after you’re Certified, you’ll enter into the Continuous Certification program in each subsequent year, offering you exclusive customer experience education annually. Thus far, the Continuous Certification has covered the following customer experience topics: Take Your Dealership From Good to Great with CRM, Improve Loyalty with a Customer Experience Mindset, Align Your Dealership with Today’s Customer, Supercharge Your Customer Experience and Update Your Sales Process for Today’s Marine Market. Other courses in Continuous Certification have also touched on customer experience as well.


If you’re interested in Certification but still have questions, reach out to Zane Stevenson at or 763-402-7234, or Liz Keener at or 763-333-2417. Or enroll at

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