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The drive to continuously grow and improve is at the heart of the MRAA, our members and our staff. That’s why we’re launching this blog: to share what we’re learning in our work and in our lives with you – and in hopes you’ll share what you’re learning too.


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How to plan for success in 2021

Posted By Matt Gruhn, Tuesday, June 16, 2020

Every year the market place throws a mix of new challenges at you and your business. Whether they’re personnel changes, technological obstacles, product line updates or evolving customer or partner preferences, they change the dynamics of how you approach selling and servicing boats.


With little-to-no warning, the boating industry changed forever with the health crisis that overwhelmed the early part of 2020. Who would have ever imagined that the next economic slowdown would have required you to run your brick-and-mortar operation out of your home? What could have ever prepared you for curbside pick-up, relationship building from a distance, or by-appointment-only, virtual boat closings? And who could have predicted that the shift to the digital sales and service process that you’ve slowly been coming around to would need to be made literally overnight?


The boat retail market place has never been an easy one to manage, and today, it is more complicated than ever before. There are more uncertainties, regulations, and consumer-related obstacles than our businesses have ever even considered.


That won’t stop boating from maintaining its place as the No. 1 choice among family-focused recreational options, however. And it doesn’t have to prevent you from achieving the success you and your team deserve.


For nearly five decades now, the Marine Retailers Association of the Americas has fought for the advancement of boat and engine dealers and the marine industry at large. We have stood alongside dealers as we battled unwarranted laws, regulations and restrictions, and we have provided dealerships with critical guidance as they faced ever-changing market conditions, technological advancements, and yes, even the once-unfathomable requirements of evolving customer desires.


As we navigate through the chaos of 2020, everything has changed, but nothing has changed. Our team here at the MRAA — a seasoned group whose leadership team not only navigated The Great Recession with you, but who also delivered immense value throughout the challenges of the last 20 years, not to mention the last 20 weeks — remains right by your side. No matter what the world throws at us.


Last week, MRAA opened registration for Dealer Week 2020. This event offers you the clearest path to navigating the complexity and uncertainty of your market place. It is the must-attend event of 2020, if not of your entire career, as it will set you up for success in 2021 and beyond.


Dealer Week attendees create their plans for the year ahead with the help of 
educational courses, industry experts, dealer colleagues and MRAA partners.



In partnership with our Board of Directors, our Young Leaders Advisory Council, our Strategic Partners and our Education Champions, we are building the most powerful MRAA educational event ever. Dealer Week 2020 will guide you through today’s new realities and tomorrow’s questions. It will share the most meaningful insights, trends, analysis, best practices and strategies specific to your business. Dealer Week will deliver the answers you need in order to have confidence in your plan for 2021 because we know that the growth, success and prosperity of your family, your business, and your team are of utmost importance.


MRAA remains full speed ahead on Dealer Week 2020. And no matter if the in-person event can go on, as planned, for Dec. 8-11 in Austin, Texas, or we need to deliver this critical educational event through a virtual experience — and I do mean experience … not just some glorified webinar — I promise you that the MRAA will be there for you to answer the call. We’re ready for both scenarios.


Your business needs you to prepare for whatever the market place presents in the year ahead, as well. The pillars of success for today’s boat dealerships are changing. Let us help you change with them. Get started at Dealer Week 2020. Register today.

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9 Tasks Your Techs Shouldn't Be Doing

Posted By Bob McCann, Sunday, June 14, 2020

It has been such a delight to hear from every dealer who I’ve spoken with over the last couple of months tell me about their record pace for sales and service, in addition, to the amount of new business coming from new boaters. New blood is what this industry has needed and talked about for years. It’s our opportunity to grow in unit sales and not just dollars.


Now that this silver lining has appeared from the dark clouds, we need to shift gears and manage the capacity needed to keep these new boaters in the lifestyle.


What are your customers hearing from your staff? Are they needing to apologize for crazy long wait times? I can hear it now, “sorry” it took so long, or “sorry” we couldn’t help you; we’ve been bombarded with customers buying and wanting their boats serviced. I see the cog in the wheel having the ability to service the boats before and after the sale. There aren’t any quick remedies coming that will produce experienced technicians. All the answers for more techs are to grow your own. So, is your dealership operating as it did prior to this burst of business?


In addition to being a lifelong boater, I’m also an avid cyclist. Boat dealers aren’t the only dealers realizing this surge of business. Bike shops are dealing with an overwhelming demand for sales and service. This may sound like a good problem to have, but is it? What if this is the first-time folks are coming to your business wanting to purchase or get service and you can’t deliver?


My bike is closing in on a year old and it is time for a tune up, so I stopped into two bike shops over the weekend. Here’s a quick review of the two experiences:


Bike shop 1: Three technicians, still operating the way they did prior to the pandemic, except for the crowd-management, theater-style ropes they installed outside for people who enjoy 90 degrees and 90% humidity. They’re operating the same way they always operated… A customer walks in to pick up his bike, one tech stops working on a bike, goes to the counter, greets the customer, gets the bike, works the POS to retrieve the bill, and takes payment. Meanwhile, customers with broken bikes are being told from a distance, "we are slammed and backed up three weeks." 


Bike Shop 2: Four techs working in two workstations. The team member who is normally at the drink bar is at the register taking money and returning bikes while all the techs keep turning wrenches!


It’s a much different feel in Shop 2, especially when I asked a customer how long it took to repair his bike, “Three days!” I’m certain that the desire for bikes will not maintain this level, but Bike Shop 2 will be taking advantage of this surge long after the need is over. 


Are boat dealers looking for ways to keep their techs focused on getting their jobs completed? Take a minute and run a quick check in your mind. Are your techs doing anything that doesn’t require their skill and expertise, such as:

  1. Looking for and moving boats to and from their workspace;
  2. Looking up and running for parts;
  3. Looking for keys;
  4. Interpreting poor write-ups;
  5. Completing paperwork;
  6. Reassembling boats after the mechanical repair is complete;
  7. Having to move boats out of their workspace due to no customer authorization;
  8. Working ridiculously long hours that leads to burn out;
  9. Cleaning their workspace.


Boat dealers live this seasonal work style every year and plan for it, but this year, they might need to start thinking of additional ways to adjust their processes to reduce wasted time, improve efficiency, and figure out how to do it while injecting some fun. In addition to the fun, everyone at the dealership should be getting rewarded with praise and bigger paychecks.


MRAA recently hosted industry expert Valerie Ziebron for insights into this topic and more in an Ask The Expert Webinar titled “How to Make the Best of the Mad Rush in Service.” Did you miss it?  No problem, watch or listen anytime at

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Why the boater experience is more important than ever

Posted By Matt Gruhn, Friday, June 12, 2020

Well, we got our wish. For the last decade, or maybe longer, we’ve been gasping at how the average age of our boat buyers has increased by about 8 or 9 months every single year. The same people who were leading the boat-buying parade in the 80s are still the ones buying boats today.


Where are the Millennials or GenXers, we asked? Where are the first-time boat buyers? It’s been a real concern.


The data today suggests that the top of the boat buying funnel is overflowing with prospects. Leads are off the chart, dealers are reporting that they’re busier than they’ve ever been. And lenders like MRAA Partner Member Vantage Recreational Finance are reporting a “tremendous amount of first-time boat buyers entering the marketplace.”


So, we got our wish. The first-time boat buyers are here. Now, the question becomes: What are you doing to make sure they are not simultaneously final-time boat buyers, as well?


If history has its say, we’ve got a lot of work to do to improve the boat buying and ownership experience and keep boaters on the water. According to a study publicized last year, nearly 40 percent of first-time boat buyers sell their boat and don’t replace it within five years of original purchase. From 2013 through mid 2018, that meant that 148,000 first-time boat buyers were one-and-done and opted out of boating. That’s equal to about 50 percent of the total power boats that are sold in any given year.



Of the 380,000 people who bought a boat in 2013, 39%
(or 148,000) sold and did not replace their boat by mid 2018.




Dealers have control of this situation. We know from our friends at Rollick, who administer the industry customer satisfaction surveys that, A. Of all the dealer-specific CSI factors, the Overall Purchase Experience has the highest correlation to overall boat (the product) satisfaction; and B. Of ALL CSI factors, the question “would you recommend this dealer?” has the highest correlation to overall boat satisfaction. In both instances, it’s clear that the experience at the dealership drives product satisfaction.


In a nutshell, according to Rollick, this means that the customer’s happiness with the dealer can override dissatisfaction with the product, and a customer who is upset with their dealer is more likely to walk away from the boat brand. And, as it turns out, they’re also more likely to walk away from boating, altogether: In a survey of consumers who had almost purchased a boat but stopped short and walked away from the purchase indefinitely, 66 percent noted they had not had a helpful experience at the dealership.


So, as consumers choose boating at an increasing rate, we need to ensure that we are providing a rewarding, memorable sales and ownership experience, or we risk losing them forever. With this surge expected to continue into 2021, now's our chance to truly grow boating. Let’s make sure we deliver an experience worth recommending and coming back for so that the momentum continues for years.

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Keep Records of Employees’ Coronavirus Illnesses

Posted By Liz Walz, Tuesday, May 26, 2020

Many of the legal experts that have been providing businesses with advice throughout the COVID health crisis have recommended the creation of systems and processes to track efforts to keep employees and customers safe.

Now, under newly revised policies issued by the U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA), its Compliance Safety and Health Officers will begin stepping up in-person inspections of all types of workplaces and enforcement of the COVID-related record-keeping mandates for businesses, particularly those that employ more than 10 people, as detailed in 29 CFR 1904.

“In all events, it is important as a matter of worker health and safety, as well as public health, for an employer to examine COVID-19 cases among workers and respond appropriately to protect workers, regardless of whether a case is ultimately determined to be work-related,” wrote Lee Anne Jillings and Patrick J. Kapust, acting directors, in an OSHA Memorandum on May 19, 2020. 

The mandates they will now be enforcing require employers to conduct a “reasonable and good faith inquiry” into cases of coronavirus among their employees to determine whether they may be work-related, and if they are determined to be work-related, to record those cases using OSHA Form 300.

This is one of several regulations related to COVID-19 that U.S. marine dealers should be aware of and ensure they are in compliance with.

MRAA addressed some of these legal and regulatory considerations as part of its April 15th Ask the Expert Webinar, titled Legal Insights to COVID-19 Solutions.

Given the changes that have taken place since then, MRAA will once again feature expertise from MRAA partner Bellavia Blatt PC to help dealers navigate these legal and regulatory issues in an upcoming June webinar, date and time to be announced shortly.


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Is Your Dealership Operating Safely?

Posted By Liz Keener, Thursday, May 21, 2020

Here we are on the cusp of summer. With Memorial Day weekend in the U.S. and Victoria Day in Canada unofficially kicking off the season, this is typically a busy time of year for dealers.


We hope this is a busy, revenue-generating time for you as well.


But we also know this year is different. The government is asking us to practice social distancing. Consumers are excited to get out on the water, but many are hesitant to interact closely with you and your staff. Your staff is happy to be back at work, but some are reluctant to come back if certain precautions aren’t made.


So what are you doing to stay safe while people across North America are still being infected with COVID-19?


There are a lot of things to think about from customer interactions to washing surfaces and from marina safety to demo rides and sea trials.


I recently spent a great deal of time with MTAs throughout North America, discussing what it is that dealers, marina operators and boatyard owners need to know about running their operations during the pandemic.


What we developed is a 58-page manual, the Guide to Operating Your Boat Business Safely.


Don’t worry, you don’t have to read the full 58 pages of the guide. We know you’re busy. Find the articles that are pertinent to you. We have a section on Your Business, another on Your Customers and a third on Your Employees. Plus, 17 pages of the publication are downloads for you to use. Those downloads range from printable guides for your staff, to posters for your customers, to customizable Excel documents that will help you run your business safely.


We combed through what the CDC, Health Canada, W.H.O., OSHA and others have been reporting and assessed how their recommendations affect dealerships, marinas and boatyards, and translated that, so you don’t have to.


We hope you find some great resources in this guide! And if you need any additional, resources or information, let us at the MRAA or those at your local MTA know. We’re glad to help!

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Safe Boating, The 2020 Version

Posted By Matt Gruhn, Wednesday, May 20, 2020

If you’re not one of the many marine industry disciples who actually wore their life jacket to work last Friday — affectionately known as Wear Your Life Jacket to Work Day — you should be aware that the week prior to Memorial Day here in the States is always honored as National Safe Boating Week.


Safe Boating Week was designed to bring awareness to the importance of safety on the water, prior to what is normally the kickoff to the summer boating season — Memorial Day weekend. Wear your life jacket. Boat sober. Navigate responsibly. Respect other boaters. And so forth.


With many dealers and marinas reporting that boater activity levels have been at all-time highs throughout the month of May, the boating season is already in full swing, and it is expected that this Memorial Day Weekend could be the busiest holiday weekend ever for boating across the United States.


This year, more than any other year, safe boating takes on a higher level of importance — and not just because of the increased boating activity. Safe Boating week was designed to help mitigate the risks of boating accidents and fatalities, two key metrics that our industry has been successful at improving over time. With greater numbers of boaters on the waterways, a focus on safe boating will be more important than ever.


I would argue, however, that our industry’s focus shouldn’t be limited to reducing the risk of just accidents and fatalities. It should also be focused on limiting the risk that our industry faces with regard to the health concerns in our society today.


Download this and the other resources below to communicate with customers on how to boat
safely in today's social-distancing-focused environment and help mitigate risks to boating.



You may recall that Miami-Dade County in Florida closed down its boat ramps and forbid boaters from using popular boating destinations due to the appearance that boaters were not practicing safe social distancing measures. With increased boating-related website traffic, with an increase in boat loan applications, and positive reports from our dealers, it’s clear that a whole lot of new people and seasoned boaters alike will be taking to our waterways this weekend and enjoying our great outdoors. What are you doing to keep them safe and protect both boaters and boating for the days, weeks and months to come?


Without a good reminder from our industry and our many businesses and their employees, if boating participation isn’t conducted safely and responsibly, it could damage the reputation of boating and once again cause the closure of ramps and/or waterways. Let’s make sure that we’re communicating, as an industry, all of the ways we should be boating safely.


Here are a few resources you can use to do that:

MRAA: Communicate Safe Boating With Your Customers

MRAA's Boating Do's and Do Not's 

Boat Ramp Do's and Do Not's

Discover Boating Article: Tips for Safe Social Distancing


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This time, it’s different

Posted By Matt Gruhn, Wednesday, May 20, 2020

With the memory of the significant toll that the Great Recession had on our industry still somewhat fresh in our minds, I think it’s important to note that this downturn is different in a number of ways.


Between the crash in 2008 and the middle of 2010, nearly 2,000 boat dealerships were forced out of business. Buying programs with volume-focused discounts, coupled with loose inventory management practices put many businesses in a no-win situation when the economy came to a screeching halt.


It’s estimated that as much as 60 percent of the inventory on dealership lots during the Great Recession was more than a year old. And, notably, very little if any of that product had been curtailed, meaning the dealerships hadn’t paid down the value as it aged.


The financial crunch it placed on the dealers also hit the floor plan lenders hard, and all of them, aside from GE Commercial Distribution Finance, vacated the market place, leaving dealers and the industry to fend for themselves. Today, the former GE team operates under the Wells Fargo Commercial Distribution Finance banner, and two other lenders — Northpoint Commercial Finance and TCF Inventory Finance — are supporting manufacturers and dealers through this crisis, and there’s some relatively good news to report, in comparison to the last downturn.


Based on MRAA’s industry conversations, non-current inventory at dealerships in April, sat on average, at around 20 percent of the total inventory in the field. That’s a major shift from the precarious position dealers found themselves in during the Great Recession days. 2019 model year boats made up about 19 percent of that and only 1 percent of the non-current, new inventory in the field was 2018.


What’s more is that today’s inventory has also been curtailed. What that means is that as consumers look for more value and choose to pay less and buy a non-current model, there’s more cash injected into our dealerships.


One of the major concerns with any downturn like we’ve seen with the Great Recession and in today’s environment, is that consumers or dealers will default on their loans, have boats repossessed and then re-sold in the market place in a manner that deteriorates inventory value and further hurts our businesses. If the inventory levels are any indicator on the likelihood of that scenario, and I believe they are, then we should be in much better shape today than we were in 2008, 2009, and 2010.

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Boating offers ‘bright spot’ in midst of social distancing

Posted By Courtney Chalmers, Friday, May 15, 2020

As a socially-safe activity, boating is growing in demand 


New data from Boats Group showing Boat Trader and YachtWorld marketplace activity soaring in recent weeks prove water lovers have grown tired of “streaming” their way through today’s remote lifestyle. Boaters began to crave this year’s boating season more than ever after the declared global pandemic in March and were quick to turn their attention to browsing for boats and dreaming of better days on the water in April. Similarly, people who were previously on the fence about owning a boat are now showing strong interest as summer concerts, sporting events and travel plans have been canceled. 


In fact, more people are actively looking for boats now than a year ago, and current traffic (+26% YoY) more closely resembles midsummer volume than spring. As water access and marinas across the country are reopening, leads across all regions and classes are increasing. 


A closer look at that demand shows boats under 30 feet are currently receiving the heftiest volume of leads. Pontoon (+149% YoY), ski/ wake (+100% YoY) and freshwater fishing boats (+94% YoY) are generating the most interest. A view regionally shows that the Southwest, Plains and Gulf Coast areas are among the strongest in lead conversion, which, combined with the category data, suggests that river and lake lovers are the first to make boating their go-to social distancing activity.



Given the strong lead growth across the entire U.S. (+76% YoY), it is clear that many people will turn to boating for their social distancing activity. As pent-up demand continues to grow in the coming months, dealers and brokers should focus on nurturing prospects and building their pipeline.


To provide additional support to its industry partners as demand accelerates, Boat Trader and YachtWorld added new features to their marketplaces to help dealers and brokers merchandise their virtual and delivery services to make way for more sales. 


Boating appears to offer people a silver lining to an unprecedented reality. More and more people are eager to get outside, enjoy time with family and friends (at a safe distance) and get on the water. What better way to do that than with a boat?

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Answers to More of Your PPP Questions

Posted By Liz Walz, Thursday, May 14, 2020

If you’re a marine dealer based in the United States, you’re likely one of the 90 percent of dealerships that have applied for a Paycheck Protection Program (PPP) loan offered by the U.S. Small Business Administration (SBA).  


The question on many dealers’ minds is: So, what now?


Many of you who have applied and received these funds may be wondering how your business can use them in a way that helps your business stay afloat, and gets as much of the amount forgiven as possible.


That’s no surprise. The SBA had provided limited answers to those questions up until now, but has been promising more guidance would be coming.


Well, today we received some of that promised guidance from the U.S. Treasury Department’s release of some frequently asked questions around the Paycheck Protection Program. You can find the SBA document here.


The PPP is one of several Coronavirus Relief Options offered by the U.S. Small
Business Administration that many marine dealers have applied for and are now
putting to use; however, several questions remain about how to apply for
forgiveness of these loans.




This week, MRAA also received some guidance from Eric Craig of USA Specialty Lending, which is approved by SBA to originate and process PPP loans.


As a longtime friend of MRAA and someone who has spent much of his career in the marine industry, we asked Eric some questions to help dealers navigate these difficult times and PPP loans in particular.


QUESTION: Eric, you said that there are still a lot of funds available through the PPP, and recommended dealerships that have not yet taken advantage of the program consider it. Can you explain why you recommend that? I know a lot of dealers have concerns about applying for the loans because there have been so many unanswered questions about the program – and specifically about loan forgiveness.  


ANSWER: I’m sure every dealership has been affected by this pandemic. The funds are meant to give temporary relief for specifically these types of small businesses. The ability to have the loan forgiven, should the funds be used appropriately, offers very little downside. If a dealership can apply, and hasn’t already, they should do so soon. The second round of funds are estimated at over $100 Billion, giving qualified businesses and business owners the ability to obtain some relief.


QUESTION: For those dealers who have already applied for the PPP and received their funds, what advice do you have?


ANSWER: First, try to be patient. Lenders, just like dealerships, are awaiting further guidance from the SBA as to what documentation to collect and how the process for forgiveness will be implemented. Second, if you haven’t started already, collect payroll documentation, utility bills, lease payments or mortgage statements and bank statements for the 8-week period following the initial disbursements of funds. More detailed information from the SBA and your lender will follow, but it’s helpful if you start putting some of this together now.


QUESTION: We have heard that you have eight weeks from the date the PPP funds are deposited that it can be forgiven, if you use the funds to pay for approved costs. Is that right? Does that mean you have eight weeks to use any funds you want forgiven or eight weeks to apply for forgiveness for the funds you plan to use for approved costs?


ANSWER: Based on guidance thus far, the funds utilized during the eight weeks following initial disbursement are eligible for forgiveness. Keep in mind, 75% of the funds eligible for forgiveness must be utilized toward payroll costs.


QUESTION: After the eight weeks, you can either return what you didn’t use or any amount that has not been forgiven by the SBA (either because you used the funds on unapproved costs or because you didn’t apply for forgiveness in time) becomes a loan at 1% interest. Do we understand that correctly? Is that the same interest rate no matter what bank you went through?


ANSWER: This is a loan that happens to have the ability to be forgiven. If funds aren’t utilized appropriately or in their entirety, the borrower will have a six-month deferment and then a repayment period of 18 months. The interest rate, no matter the lender, is 1%. The funds can be repaid at any time, in full, if you so choose. However, I would read your loan agreement thoroughly as to the lender’s guidelines on prepayment.


QUESTION: What do you need to do within the eight weeks to get the PPP money forgiven? Do you send in something that shows how you have spent that money? Is that done on a portal or hard copy? Through your bank or directly with SBA?


ANSWER: As previously mentioned, start collecting payroll, rent, mortgage and/or utility documentation. While the documents vary per entity type. I’d like to think every lender will send instructions on what documentations is needed and how to submit. This documentation will go directly to your lender. It is your lender’s responsibility to apply for forgiveness. It seems there will also be a final certification the borrower’s representative must make regarding the documents provided and how the funds were utilized. This might be an SBA form or something your lender may provide. Further guidance has yet to be relayed on this topic.


QUESTION: If I understand correctly, an IRS rule published late last month suggests that companies that use PPP dollars toward their payroll and other covered expenses can't then deduct those amounts from their taxes. Is that right? I think it’s important dealers understand this and plan for it, as it could potentially offset some of the loan's benefits.


ANSWER: While this detail is important, I am not a tax advisor and any discussion of tax implications should be had with the dealership’s accountant.


QUESTION: What else should dealers know about participating in this program?


ANSWER: It’s a very simple application process if you already have a commercial banking relationship and they offer the SBA Paycheck Protection Program. There is also a finite window to apply. Once funds run out the program is over. There doesn’t seem to be any more funding going before Congress at this time.


Got more questions? Here are four places to turn:

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Help MRAA Support our Industry

Posted By Matt Gruhn, Tuesday, May 5, 2020

As businesses across our industry fight to navigate the landscape of federal stimulus packages, there’s an untold story you should be aware of.


That is that the organizations the government designates to support their respective industries — which in this case means almost every single one of the marine trade associations you know today — are NOT eligible for the federal stimulus program.


As a 501(c)(6) non-profit trade association, the MRAA was created for the sole purpose of supporting and fostering the success of the marine industry. Our founding documents call it the “welfare of marine retailers” … or in other words the health, happiness and fortunes of those businesses. But 501(c)(6) organizations were left off of the list of organizations eligible for the PPP.


Despite this decision, over the last 45 days or so your MRAA team has worked tirelessly to support your business. They’ve produced more webinars in 45 days than they had planned for the entire calendar year. They’ve written and designed more pages of educational content than any single quarter in the history of this organization. They’ve flipped the switch on years (and more than $100,000) of online educational course investments to give every dealer – members or non-members — free access. They’ve had more conversations with decision makers in Congressional offices and at the state-level than any previous two-month period. They’ve battled for the “essential” status of retailers in almost every state. They’ve conducted and shared more research and best-practice-related blogs than any entire year previous. It's been a herculean effort in support of our dealers and all despite the payroll reductions that we, too, have had to incorporate.


The MRAA is a non-profit entity and as such is focused on providing support much more than collecting revenue. Yet, in times like these, it’s so easy for businesses to think that their membership dues don’t mean a lot and are easy to trim out of their expenses. The exact opposite of that is true. Your membership dues are what make MRAA’s work possible.


I don’t know who had the authority to designate today #GivingTuesdayNow, a day designed to raise awareness of non-profits in these difficult times, but regardless, our team here at MRAA is pausing (after yet another great webinar, mind you) to recognize this movement and to ask for your support. Let me be clear, we’re not asking for a donation … we’re asking for you to support the MRAA in ways that will give you incredible return on investment and amplify our ability to advocate for you.

·       Renew your membership or join the MRAA for as little as $395.

·       Upgrade to Silver Membership for $995 and give your team access to 140 courses at

·       Or Get Certified and gain access to a proven business template for your dealership.


Even though the MRAA is a non-profit, it is a business just like yours. Except we are unique in that without support from our industry, from the businesses and individuals we work so hard to support, we don’t exist. While we continue to fight hard to help create more opportunities for your business, we are also fighting to gain access to some of the same stimulus package opportunities for ours and other 501(c)(6) organizations.


We’ve heard plenty of experts tell us to be direct when making an “ask,” so that’s what I’ll do. We ask that if you find MRAA’s programs or services or any of the COVID-19 related webinars, documents, data, best practices, publications, communications or other resources of value, please support the MRAA and this incredible team by becoming a member.


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8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428