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The drive to continuously grow and improve is at the heart of the MRAA, our members and our staff. That’s why we’re launching this blog: to share what we’re learning in our work and in our lives with you – and in hopes you’ll share what you’re learning too.


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Top tags: marine industry  dealer development  continuous improvement  MRAA member  member spotlight  business advice  growth  fun facts  dealer focused  customer experience  Annual conference  dealer to dealer  best practices  discussions  certification  mraa history  resources  Continuous Certification  experience  MICD  Education  relationships  training  Annual meetings  industry insight  MRAA  employee satisfaction  employees  Experiences  intent 

MRAA History: BoatPAC

Posted By Mickaela Hilleren, Thursday, October 25, 2018
In honor of BoatPAC reaching this year’s fundraising goal, let’s throwback to the BoatPAC event at MDCE 2016.

 Attached Thumbnails:

Tags:  Annual conference  Annual meetings  BoatPAC  dealer focused  fundraising  mraa history 

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MRAA History: Shirtsleeve Session Workbook

Posted By Mickaela Hilleren, Thursday, October 11, 2018
The 1977 Dealer Shirtsleeve Sessions Work Book, brought to you by MRAA and the Boating Trades Association of Texas.

Tags:  Annual conference  Annual meetings  dealer focused  mraa history  shirtsleeve session  workbook 

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MRAA History: A Year of Firsts

Posted By Mickaela Hilleren, Thursday, October 4, 2018
The 1987 MRAA Conference was deemed a success. The Caesars Palace welcomed a record-setting number of marine dealers, the first Woman of the Year was recognized, and the number of accessory exhibitors increased by 90% over the previous year.

Tags:  Annual conference  Annual meetings  dealer focused  mraa history  Women of the Year 

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MRAA History: Phil Keeter

Posted By Mickaela Hilleren, Thursday, September 20, 2018
The 2011 MRAA Annual Conference celebrated the career of Phil Keeter, who retired as MRAA President. Keeter was one of the founders of MRAA and was employed by the association for more than 20 years.

Tags:  Annual conference  Annual meetings  history  Keeter  members  mraa history  President  retirement 

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MRAA History: Supporters

Posted By Mickaela Hilleren, Friday, September 14, 2018
We can count more than a dozen organizations that were supporting MRAA and its Annual Conference way back when that continue to support us today. That list of leading members has grown tremendously, but our appreciation remains the same.

Tags:  Annual conference  Annual meetings  history  members  MRAA  mraa history  organizations  partners  supporters 

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MRAA History: Panel Dicussions

Posted By Mickaela Hilleren, Thursday, July 26, 2018
Panel discussion have been a hallmark of MRAA’s Annual Conference throughout the years. This two-tiered panel tackled the problems of the day through these dealer experts.

Tags:  Annual conference  Annual meetings  dealer development  dealer focused  experience  mraa history  networking 

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Increase Attendance at Annual Meetings

Posted By Matt Gruhn, Tuesday, August 1, 2017

In a recent article for The Membership Management Report, MRAA President Matt Gruhn wrote about the association’s role in growing the Marine Dealer Conference & Expo, which is co-produced by MRAA and Boating Industry magazine. Here is an expert from the article Matt was featured in:

Increase Attendance at Annual Meetings

“The Marine Retailers Association of America’s annual convention has grown by 1,100 percent over the last decade. Here’s how:

  1. “Authenticity. We exist to help our members find success and grow. We live and breathe that directive every day, so it’s very natural to extend the authenticity of that mission to our conference.

  2. “Curiosity. We could never fully understand the intricacies of our members’ businesses like they do. We need to remain curious about our members’ needs, so we ask them several times what they want to learn at our conference: in pre-event surveys, in personal conversations, in our committee meetings, in session evaluations, following a keynote, and in post- event surveys. And then we deliver exactly what they ask for.

  3. “Focus. We stay very focused on why this event exists: to educate our dealers. Association conferences tempt us with distractions to take us off of our mission, but we remain diligent about delivering a first-class educational experience. If we succeed in this effort, every other interested party succeeds as well.

  4. “Humility. We have a deep understanding that our formula is effective because our members gave us the opportunity to make it work. We owe our success to them for giving us the opportunity, for believing and trusting in us and for encouraging us to keep pushing forward. So, we shower them with gratitude in the form of complimentary tools and resources, in addition to personal outreach, handwritten cards and, sometimes, little thank-you gifts.”
— Matt Gruhn, President, Marine Retailers Association

Attached is the entire Membership Management Report.

Download File (PDF)

Tags:  \  Annual meetings  attendence  authenticity  Conference  curiosity  focus  humility  MDCE  Membership Management Report 

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