Print Page | Contact Us | Sign In | Join
MRAA Blogs
Blog Home All Blogs
The drive to continuously grow and improve is at the heart of the MRAA, our members and our staff. That’s why we’re launching this blog: to share what we’re learning in our work and in our lives with you – and in hopes you’ll share what you’re learning too.


Search all posts for:   


Top tags: marine industry  dealer development  continuous improvement  MRAA member  member spotlight  business advice  growth  fun facts  dealer focused  customer experience  Annual conference  dealer to dealer  best practices  discussions  certification  mraa history  resources  Continuous Certification  experience  MICD  Education  relationships  training  Annual meetings  industry insight  MRAA  employee satisfaction  employees  Experiences  intent 

Dealer to Dealer: March 2020

Posted By Mickaela Hilleren, Wednesday, March 11, 2020
If you were to start a brand new dealership today, what would be your first priority for establishing a foundation for success?

“The key to starting and maintaining any business begins with your people and their culture.  You can be the best at what you do but without a strong team behind you, the long term successes will be short lived.  A formal plan to educate and maintain your team allows them to grow within your business.  Your people are the face of your business and who form the relationships with your customers.  As a business owner you can only wear so many hats and be successful.  Hire and take care of your staff and they will look out for you.” - Jeff Siems, Blue Springs Marine

“Creating an internal company culture which promotes and fosters individual growth through collaborative, team centric and employee focused programs. Build the company around building up your team. That foundation is unshakeable. Businesses should promote human flourishing, both inside and outside of the company. But we have to start with allowing our people to flourish.” - David deAndrade, White Lake Marine

“To make sure the team is clear on the mission of the organization. This goes for President to the lot person. This needs to be put in a handbook. That is used and not stored away.” - Ken Toby, Marine Sales

“The first priority must be hiring the best people for where you want the company to go.  Sometimes that means paying up for a better person, but in the long run it's worth it.” - Jeremy Anderson, Big Thunder Marine

“Putting a good business plan together would be the first thing I would do. You need to know the area and the opportunities that exist. Establishing relationships with banks and vendors, what products you would like to sell and what lines are available for that area are key. Specialize in something! Have a product or service that no one else has or can provide. Although location is always important if you specialize in something I believe it is not as important as it used to be.” - Lou Cecchini,  Off Shore Marine, Inc.

“One of my first priorities would be to have a well laid out plan for departments which would include clearly documented processes along with properly educated employees with clear job descriptions and proper training.  This has been one of our biggest challenges to implement after being in business for 30 years and allowing the business to grow without these items in place.” - David Muirhead, Willey’s Marine

“Purchase a on-water location so storage and rental could be included as revenue contributors.” - Joe Lewis, Mount Dora Boating Center

“Products are an important piece that can attract a new customer. Many products are available online, but a store that carries quality merchandise can give consumers their first chance to experience a feel/smell/touch of something that makes them decide whether or not it is the right choice and why it is important to carry a wide variety of different items when trying to see what your new area is in need of.” - Dave Larrison, Waterfront Marine

“[When you first start a dealership], you have nothing… and nobody knows who you are. My first priority would be to create vision, mission and value statements. As you go out into the world to create your dream business, people need to know who you are and what you stand for. Having these statements will inform and impress prospective lenders, vendors, employees and customers that you have a direction, how you intend to get there, and that you are someone that can be trusted.” - Larry Russo, Sr., MarineMax Russo

“My first priority would be finding the right people to help me run it. I truly believe that The Sportsman is very successful because of our staff. You have to have the right people in the right places to do the right things!” - Christi Romero, The Sportsman

“It would be the location! We’ve all heard the saying “location, location, location”  Where are your competitors located? How close are you to water for demoing? How many people drive by your location each day? Freeway visibility is a huge way to get your name out in the local community.” - Bob Bense, Superior Boats

“With experienced personnel at a premium, finding the best Dealer Management System has become more important than ever. Picking the product that has a foundation of managing the day to day business and not just an accounting system with management tools added, is critical. The time spent learning the pros and cons of the many DMS that exist will pay dividends for years to come.  The DMS will be the very foundation that the business will be built upon and will play a pivotal role  in achieving success.” - Frank Sublette, Marine Sales

What would be your first priority? Tell us below in the comment section.

Tags:  best practices  business advice  continuous improvement  culture  customer experience  dealer  dealer development  dealer to dealer  discussions  employee satisfaction  growth  industry insight  marine industry  member spotlight  MRAA member  relationships 

Share |
PermalinkComments (0)

Dealer to Dealer: February 2020

Posted By Mickaela Hilleren, Wednesday, February 12, 2020
Updated: Wednesday, February 12, 2020
How do you and your team inspire prospects and customers to trust you?

“Lasting trust is accomplished over time. If you view your walk ins and leads like “just a number” you are going in the wrong direction. Helping a client find what truly fits their needs and not trying to cram them into your oldest non-current is a good start. My take on trust comes down to this, ‘if you wouldn’t treat your mother that way, don’t treat your client that way.’” - Greg Harvey, Tobler Marina

“At the risk of using some overused expressions, we are basically honest to a fault. We believe in complete transparency and treat customers with the utmost integrity. We under-promise but over-deliver. Procedurally, our sales process is pain free - from sea trials to closing to service after the sale – our customer are made to feel at ease and treated like friends. We’re always accessible, we carry reliable products, and we maintain consistency throughout our six locations.” - Frank Ferraro, Nautical Ventures Group

“By assimilating my life and experiences to theirs. By demonstrating that I am a professional boat dealer and I give them answers that are correct and make sense to them. I ask questions and use their answers to "fit" the boat to their needs in a transparent and entertaining way.” - Jim Sabia, Top Notch Marine

“We have always taken the approach that we are to guide and educate them on the journey to boat ownership- not sell them.” - David deAndrade, White Lake Marina

“Tell the customer the truth […] and you will earn the respect and a good customer. I have been doing this for the past 57 years.” - Anthony Cavallo, Hi-Tide Boat Sales & Service

“Review reputation with Google and Facebook. Prior customers provides that first line advantage.” - David Nichols, Eric's Outboard Marine Sevice, Inc.

“Become an advocate / educator for your customers. Work hard to communicate with your customers on a regular basis. For example, email / post tips and articles for your customers and prospects to see. Offer to take existing customers on test runs of new models as they arrive at dealership. Both of you will experience a new model together with no expectation to purchase. You never know where the experience will lead to!  Hopefully an upgrade and trade of their existing boat or potentially a referral to a friend looking for a similar boat!” - Kim Sweers, FB Marine Group

"At the conference this year I heard the statement that sales sell the first boat at a dealership and service sells the rest. We fully believe in that statement. Many of our customers do business with us because of the service they received from us before the made any purchases from us. Those same customers are our best promoters. It always seems to come back to quality service in a timely manner. Customers for life or even customers for generations." - Jeff Sanborn, Handberg's Marine

“Integrity and  backing of the product you sell, strong follow through, open communication which includes “listening” to the customer.  What tops the list for me is reassurance of how we will take care of them “after” the sale.” - Shauna Reetz, Tracker Marine Boat Center - Sidney, Nebraska

“Attitude, kindness, and holding ourselves to a higher standard, use our mistakes as wisdom and correct our shortcomings and successes, and use examples to others in our communications to teach, inspire, and build truth into the relationship. Lead by example.” - Ed Brailsford, Charlotte Ski Boats

“We get told over and over again from prospective customers, recent new customers and ones who are on their 4th+ round with Rinker’s; why they not only chose us but keep coming back … and it’s not a surprise if sometimes they pop-in to say “Hi” and/or for a visit to catch-up. It’s simple … we are genuine in showing we really do care! Our always friendly atmosphere, personalized service and amazing, timely follow-ups makes all of our customers feel special and like they have become an extension of our family, not just a ’one-and-done’ experience/relationship just to get another boat out the door. At Rinker’s Boat World we strive to provide the most comprehensive and enjoyable experience overall for the customer as our major, #1 objective. We listen to what their needs are, develop great communication with them and show empathy. Empathy matters in sales, leading with empathy can mean the difference between a good salesperson and a great salesperson. When you're able to connect with a customer on a higher emotional level, the more likely they are to trust and believe in your ability to help. When salespeople understand and feel what the customer feels, they gain deeper insight into the emotional foundations of the customer's needs. This enables them in turn to define and articulate the best solution in terms that resonate with the customer.” - Carrie Ranney, Rinker’s Boat World

What do you and your team do to inspire trust? Tell us below in the comment section.

Tags:  authenticity  best practices  business advice  continuous improvement  culture  customer experience  dealer development  dealer focused  dealer to dealer  discussions  employee satisfaction  growth  industry insight  marine industry  member spotlight  MRAA member  relationships  workforce 

Share |
PermalinkComments (0)

Dealer to Dealer: January 2020

Posted By Mickaela Hilleren, Tuesday, January 14, 2020
What's your number one factor / point of preparation for success at your upcoming boat shows?

“Nothing matters if you do not have the right people on the floor, with the right training and skills. Best boat, best layout, best prices - those all mean nothing if you don't have the tools (people) to convert on the opportunities that come in the booth. Always start with who will be in the booth and build the rest around that.” - Sean Horsfall, Len’s Cove Marina

“Pre-marketing campaign and then lead capture.” - Richard Cromwell, Maritime Solutions

“The absolute number one point to focus on while preparing for the boat show is progressing your clients as much as possible before the show even begins. Ensuring that we have laid as much groundwork before the show so that we can focus on finalizing the deal while in the booth is one of the things that we try to focus on so that we can serve as many of our other customers and other fresh walk-ins as possible. We also are adamant that having quotes ready and printed beforehand, complete with trade values of their current unit, makes it is as seamless as possible with our customers and we can be prepared for them when they arrive at the boat show. In order to properly make sure we are ready for clients when they arrive, we set firm appointment times and make sure our clients understand the importance of time while the boat show from our dealership and sales reps perspective. We explain that if we will be removing ourselves from the floor at the boat show, that could cost us a potential new sale, but we are doing so to make sure that we will be available for that client when they arrive for their appointment.” - Mike Sears, Pride Marine Group

“I think the biggest preparation consist of organization, job role implementation combined with weekly training meetings leading up to the show as well as brief training and game planning the mornings of the show. This will help educate your staff that does not typically work in the sales department become more knowledgeable of the product and also make sure everyone is on the same page!” - J Hurless, Reeder Trausch Marine

“Set pontoons, lay carpet, bring in boats on trailers. Flashy or new models up front. Set up marketing materials and banners. Set up closing table in the back or corner making it private. Curtains around booth separating booths next to yours. Clean up and it's show time!” - Alan Atkins, Sundown Marine

“The number one factor is having a correctly trained sales team.” - Robbie Brown, Action WaterSports

“Number one preparation for the Boat Show Season is the overall layout of our booth.  We normally have 2 separate booths with as many as 40 boats on display.  We chose to use the old fashion way of pre-layout which is graph paper and cut out boats of each model we want to display.  We meet as a group or Team and bounce ideas off from one another to develop the most effective layout for our show.  We take into consideration the closing area, traffic flow, TV placement, signage, while grouping the different models together to make the sales process as effective and efficient as possible for both the consumer and the sales person.   Once we have our booth(s) set we will invite a couple of Service personnel to give us some insight as to the most efficient way to set the boats.  We review this as a TEAM and then implement the process on paper to be shared with all of the Staff.  This ensures we are all on the same page for set up, tear down, and most of all successful selling at the show!” - Jeff Husby, Regal & Nautique of Orlando

“It’s paramount that we keep the brand integrity of our dealership front and center at our booths. That is, we promote Nautical Ventures as much, if not more, as the boat brands on display. That’s because as a dealer, Nautical Ventures is delivering a great customer experience, with trust and service paving the way for client retention. Visiting our both is like visiting a friend... welcoming, comfortable, and fun.” - Frank Ferraro, Nautical Ventures

“Be consistent and know your customer.” - Jim Dragseth, Whiticar Boat Works, Inc.

What are you doing to prepare for boat show season? Tell us below in the comment section.

Tags:  best practices  boat show  continuous improvement  dealer development  dealer to dealer  marine industry  member spotlight 

Share |
PermalinkComments (0)

Dealer to Dealer: September 2019

Posted By Mickaela Hilleren, Wednesday, September 11, 2019
How have you made purchasing decisions (for the next model year) at recent dealer meetings based on your current inventory levels?

I have brought in 2020 inventory, so that combined with my existing 2019 inventory, it will match my inventory level that I had last year heading into Q4. The primary difference being, last year at this time, I had less leftover 2018 inventory, where as this year roughly 30% of my inventory is MY 2019. Ultimately, my dealer meeting orders are down YOY. – Quinn Bellamy, Silver Lake Marine

We are backing are orders off by 20%. To much inventory and don’t think It will be a problem to find next year. – Ken Toby, Marine Sales Kentuckian

There has been lots of talk of 30% more inventory in the field than last year and I feel that it has a lot of people scared and dumping inventory at low margins.  The explanation in my opinion is two factors.  The obvious one is bad weather for the first part of the year.  The second is not as clear to many dealers and you guys maybe have a better handle on this and can shed some light.  Many dealers I talk with or sell against will often say sometime in May that they are sold out of new boats and can’t get orders fulfilled, etc.  This has gone on for years.  The often heard (and misguided) response to that is, “ that’s a good problem to have!”.  The fact is that it is not at all a good problem, it is poor planning plain and simple.  So now that the economy and consumers have proven over the past 7 years that things are good, dealers have ordered to accommodate demand.  And to do this you need to have stock over the summer when people are using and buying boats.  Just because 2020’s are now on our lots does not mean that you should be clear of all 2019 models.  It takes time to build inventory so if you were to be sold out in June and 2020s start slowly rolling in to your dealership in July, you will not have a full stock until winter.  The “overstock” of inventory is merely a correction of past “understocking” combined with a later start to the selling season.  No need to panic!  Just my .02. – Stuart Litjens, Boulder Boats

Yes, we did make ordering decisions based upon current inventory levels and the compressed selling season we experienced in 2019. The year began with political and economic news that, to some extent, hindered very early-season boat sales. We went into a dark, wet, cold, long spring before boaters saw any real sunshine around July 1. – Tighe Curran, Pier 33

After reviewing our current inventory we have made a decision to cut back on the initial 2020 orders. There are many dealers that have more inventory than previous years. This means there will be a glut of left over inventory and unfortunately dealers are willing to "blow out" their product below normal pricing. Also in the last few months it seems like the retail sales have slowed a little. Also election year is next year and I have seen for the last 45 years the boat sales slow up every four years just before the elections because of the uncertainty but after the elections business as usual.  We will be cautious for the next 12 months but by no means cut back on our normal inventory levels. You can't sell it if you don't have it! – Jim Wiborg, Bob Hewes Boats

Very carefully, still have ‘18s in stock. – Von Skinner, Cozy Cove Marina

Manufacturers have been forcing us to take on more, and in turn put our store into a volatile market. Our area/competition has high inventory levels for this time of year, and if the economy turns we will all be in trouble. While reps share our concerns, they can’t do as much as they could in the past. The continued rising price of new boats, and the cost of warranty to deliver a product in confidence to the consumer is higher. We are now in a situation where it requires more employees just to deliver on the same principles we have in the past, because of poor quality control from the factory. We have scaled back on ordering 2020 product because of this. – Anonymous

The amount of purchasing I'm doing is based on what has turned. I have 4 lines. [Our] purchasing decisions were made based on the idea that it will be a flat or slightly down year – Joe Hoffmaster, Hoffmaster’s Marina

We have, and in most cases we’re anticipating an increase. We doubled the order for one of our best-selling brands, from 40 units in 2019 to 80 units in 2020. – Roger Moore, Nautical Ventures

How have you made your purchasing decisions for next model year? Tell us below in the comment section!

Tags:  continuous improvement  dealer development  dealer to dealer  growth  marine industry  member spotlight 

Share |
PermalinkComments (0)

Dealer to Dealer: August 2019

Posted By Mickaela Hilleren, Tuesday, August 6, 2019
Updated: Wednesday, August 7, 2019
As we push toward the end of the prime selling season, what is the one goal you want to accomplish by the end of the year?

"Figure out why our new boat sales are lacking behind 2018 when every other aspect of our business are well ahead." - Joe Lewis, Mount Dora Boating Center

"The one goal I’d like to accomplish would be to reclaim my sanity. Somewhere between Memorial Day and Labor day, all normal sanity was sucked out of my mind. Hopeful some cooler days and smooth sounds will restore my fried brain cells." - David deAndrade, White Lake Marine

"Top of my list is to reduce the inventory. Our inventory is high for this time of year and the manufacturers are asking for new 2020 orders to either met or exceed last year's orders. Being in this business for over 40 years we know that every election year the business tapers off towards election time. But after the elections, whether a Republican or Democrat is elected, there is business as usual. So we will adjust our inventory accordingly in 2020.  

Also we are training in house for new technicians. We are using our older tech's to train the younger new tech's and compensating the older tech's for their training." - Jim Wiborg, Bob Hewes Boats

"Be billing 80% of paid trades payroll hours." - Jim Dragseth, Whiticar Boat Yard

"We’ve outgrown our current location, both in size and scope. Our goal is to secure a bigger, deep water location that will allow us to inventory more boats, expand our service operations, accommodate more employees, add a full-service marina component, and more. Ideally we would migrate to the new location during 2020." - Roger Moore, Nautical Ventures

"We need to sell through our overstocked and aged inventory. There's also a challenging time ahead so far as inventory planning and management goes. Our primary goal is to identify when and where to shift our ordering and delivery dates, as well as volume of inbound orders." - Greg Knop, Family Boating Center

What do you want to accomplish in the upcoming months? Tell us below in the comment section!

Tags:  continuous improvement  dealer development  dealer to dealer  growth  marine industry  member spotlight 

Share |
PermalinkComments (0)

Dealer to Dealer: June 2019

Posted By Mickaela Hilleren, Tuesday, July 9, 2019
Updated: Wednesday, July 10, 2019
In regards to sales, how did the weather impact your
first and second quarter?

I’m sure that the weather impacted sales because we have experienced record rains over the first half of 2019, however, the strong economy has countered the negative effects of the weather and dealership is up 30% in boat sales to last year.  Hard to say what could have been. - Michael Brown, Cabela’s Louisville KY

[The weather] has affected May/June sales by 25% - Rob Rule, Maple City Marine

The weather has caused sales to be completely stalled out in April through June.  Inventory is at record levels because of it. - Jerry Brouwer, Action Water Sports

We had a good start considering the weather has been terrible, however, I am seeing head winds building from interest rates, price increases and the up coming election year.  It think it will slow significantly as we enter the fall season. - John Ladner, Breath’s Boats & Motors

We had record breaking sales, both in units and volume, during our first two quarters. We reside in South Florida where these quarters are the best seasons for our local weather. This year was exceptionally temperate with an abundance of Chamber of Commerce days. We also attend the Miami and Palm Beach International Boat Shows during these quarters.  Seasonal residents, along with good weather, contributed to sales. Very active boating occurs here in winter and spring spread out between seasonal residents, fishing enthusiasts, and the large yachts that berth here for repairs, maintenance, and in need of new tenders. - Frank Ferraro, Nautical Ventures

Yes, the weather effected us. Because the lakes stayed frozen longer, we couldn’t get boats on the water. This backed up, both, service and sales. - Patrick Green, Tobler Marina

The weather has been good to us in Alabama even though we had a little above average rainfall. We had our In-Water Boat Show at the end of April and the weather was almost perfect for this type of show. Due to these conditions, we had our best show ever. The weather this year has helped us very favorably. - Dave Commander, Russell Marine

Being that we're in FL, the weather certainly didn't affect our sales like it did for other areas.  BUT we did have a much later start to the selling season, I'd say about 45 days later than normal.  We had some late season cold fronts that kept our fishing and boating seasons pent up.  And because the season was late, we didn't get that early season urgency/spree.  So I feel that the overall calendar year for sales will be down by about 15% as a result of missing out on a month and a half of sales. - Greg Knop, Family Boating Centers

Sales are off by 15% from a year ago. Store traffic is down as is the service. We need the lakes to get back to normal. People want to go because of the heat but can't go because they are limited to where  you can go. People don't want travel 3-4 hours to play for the day. We are in northeastern Oklahoma. - Alan Atkins, Sundown Marine

Cold and Snowy Q1, Cold and Rainy Q2. We're experiencing fantastic water levels, but the surfers, tubers and riders are running 30 days behind because it was so cold and rainy in May and first part of June. Numbers were a little off, but catching up quickly. - Brian Ulrich, Fred's Marine

How did the weather impact you? Tell us below in the comment section!

Tags:  boat sales  dealer development  dealer to dealer  discussions  growth  weather 

Share |
PermalinkComments (0)

Dealer to Dealer: March 2019

Posted By Mickaela Hilleren, Tuesday, March 26, 2019

How has boat show season impacted your outlook for the prime selling season and remainder of the year ahead?

I found the show season to be good, but not stellar. The major price increase due to tariffs in Canada has caused sticker shock to potential boat buyers. High end product is selling, whereas mid-range product is struggling. Also, we are finding it hard to create a sense of urgency. - Robert Rule, Maple City Marine

The boat selling season is starting off RED HOT in Vermont! - Mark Saba, Saba Marine, LLC.

Boat show season told me, although we are okay now, the season ahead will be shaky, retail-wise. The boat tarriffs, currency and a slowing global economy are definitely having a negative impact on the the consumer and sales opportunities. - Andy Blenkarn, Desmasdon’s Boat Works

We had a good start considering the weather has been terrible, however, I am seeing head winds building from interest rates, price increases and the up coming election year.  It think it will slow significantly as we enter the fall season. - John Ladner, Breath’s Boats & Motors

Tags:  best practices  boat show  continuous improvement  dealer development  dealer to dealer  discussions  growth 

Share |
PermalinkComments (0)

Dealer to Dealer: February 2019

Posted By Mickaela Hilleren, Wednesday, February 27, 2019

Did you do something different at your boat show(s) this year? How did it turn out?

We created a different layout from our normal. We brought more pleasure boats and less fishing boats. We also put are higher dollar boats out front and center. Not toward the back. This seem to get more traction than normal on these boats.  What I would change is moving are center console out of the corner and putting that more out front.  All an all it was a great show! - Leo Lach, TMBC- Grandville

We expanded our footprint throughout the shows, which allowed us to invite more brands to participate and gave us a better visual presentation by spreading boat models further apart.  Also, we took advantage of in-water boat demo areas, partnering with engine brands, to take customers out on boat rides.  Lastly, we excluded under-performing brands so we could focus staff resources where it mattered most – at the booths where customers wanted to be.  As a result, this year’s sales, from the same shows as last year, are up 30% to 45%. - Frank Ferraro, Nautical Ventures

We added several kiosks with iPads which were locked to the respective boat manufacture “build a boat” pages- was received quite well with both buyers and their children! - David deAndrade, White Lake Marine

We did things much differently this year than previous years. We started out by purchasing a lot more booth space which allowed us to display more inventory. It also allowed for more space for customers to maneuver and get a better look at our boats. We received many compliments not only from prospects and buyers, but from all our manufacturers who worked our booth with us.

We also had a lot of the inventory built with more boat options as well as a larger selection of different engine brands. We allowed our normal boat show discount percentages. We normally give each boat buyer a free gift which has generally been a Yeti Tundra ice chest, but this year we allowed the buyers to choose from 3 free gifts, one of which was a free year of maintenance, hoping that will allow them to experience our awesome service and parts department and hopefully continue to come back. 95% of buyers chose the maintenance.

We brought in our parts manager and service coordinator to work the floor with us because many times we have customers who only have parts and/or service questions and our salesman get tied up with them. This was extremely successful because they were instrumental in getting 3 customers to trade their units in for new units – MAJOR WIN! - Christi Romero, The Sportsman

Tags:  best practices  boat show  continuous improvement  dealer development  dealer to dealer  discussions  growth 

Share |
PermalinkComments (0)

Dealer to Dealer: January

Posted By Mickaela Hilleren, Tuesday, January 8, 2019

What did your dealership accomplish in 2018 that you're most proud of?

In light of a record sales year, receiving several top industry awards, and signing on a variety of marquis brands, I think I’m most proud of the strides we made with our personnel. We’re now over 100 employees strong and in 2018 we implemented new policies, procedures and benefit programs to insure a harmonious work place with a work environment that offers an atmosphere of growth, stability and teamwork. - Roger Moore, Nautical Ventures

The 2018 year was a huge challenge for our team. We ended 2017 by losing two key long term managers and our top sales guy. During our busy spring, our service writer quit without warning leaving us with two technicians instead of our typical three.  At the end of 2018, our sales office administrator left with our gel coat technician soon to follow. Needless to say, we were short handed with the workforce being more difficult to obtain the correct team members. We got through the year though and ended up very successful with serving our customers with the high standards we hold ourselves to and even being profitable. I am very proud of our other employees that took the initiative to step up and get the tasks done to provide our customers with stellar service and products. - Marc Shallcross, Reed’s Marine

Staff Development.  We filled open positions with great people and provided resources to help them grow in their roles. - Joe Lewis, Mount Dora Boating Center

The biggest achievement/accomplishment we made in the last year was to hire a General Manager for the store and to start a training process for him. During this last 7 months, a milestone was taking him to his first 20 group meeting this fall. Additionally, in terms of curiosity, we added a ninja course and redemption games to our showroom for the winter. It is based primarily on a shoppertainment retail business model. We had over 500 paying ninjas over the Christmas break. - Adrian Spiker, Deep Creek Marina

Each month, MRAA connects with dealership management on a timely and relevant topic and publishing their insights at Tell us what you have to say about this month’s question by commenting below and participating in the conversation. Also, watch for next month’s question.

Tags:  continuous improvement  dealer development  dealer to dealer  discussions  growth 

Share |
PermalinkComments (2)

Dealer to Dealer: September

Posted By Mickaela Hilleren, Tuesday, September 25, 2018

What do you do to foster teamwork between dealership departments?

"We provide lunch for our entire crew, every day, 12 months a year. When we are extremely busy, the crew will eat on the run and not leave the dealership. When things are little slower we gather around while eating and have a daily meeting from all departments in order to address problems and listen to suggestions. We work with a local restaurant to provide lunch daily for $60.00. Granted it’s close to $20k a year, but all it takes is a couple missed boat sales or infuriated customers because of the lack of staff over the lunch hour to cost us even more!" - Dennis Robbins, Robbins Marine



Each month, MRAA connects with dealership management on a timely and relevant topic and publishing their insights at Tell us what you have to say about this month’s question by commenting below and participating in the conversation. Also, watch for next month’s question.

Tags:  continuous improvement  dealer development  dealer to dealer  discussions  growth 

Share |
PermalinkComments (0)
Page 1 of 2
1  |  2
8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428