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The drive to continuously grow and improve is at the heart of the MRAA, our members and our staff. That’s why we’re launching this blog: to share what we’re learning in our work and in our lives with you – and in hopes you’ll share what you’re learning too.

 

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Don’t forget the ING

Posted By Bob McCann, Wednesday, June 28, 2017
Updated: Tuesday, June 27, 2017

I know, I know, I’ve heard from ALL of you on the phone, emails, texts, Facebook and at dealer meetings: You are too busy this time of year! But to keep this thing called boat sales rolling for years to come, we need to remember to promote the “ING” in boating.

It’s easy when times are good to put off what got you back in the game when sales weren’t so plentiful. During those times, I watched dealers become good marketers and promoters of boating. Many of you found new ways of getting boaters involved in boating, whether it was thinking up a new trip or two for your boat club, adding another fishing tournament, or finding a spare weekend for Demo Days.

These events got your customers on the water and reconnected to their boats and families. Fortunately, a few prospects caught our beloved boating disease and made the jump. Imagine how those efforts would pay off today with customer confidence at an all-time high. But not if we’re too busy for the extra effort.

The dealers that formed the requirements for Certification knew that they needed to do more than just sell boats. They also needed to promote the lifestyle. So, they included requirements for a Certified dealer to have a CRM strategy and a process to keep improving it, as well as a list of customer activities and events to promote boating. The latter keep customers using their boats and move them to mingle with other owners. This gives them a chance to get reinfected with the disease, using their current boat more often or falling in love with one a foot or two larger.

This is especially important right now. It’s only a few days before the biggest weekend for boating. Have you promoted the best place to watch your local fireworks from a boat along with a few safety reminders? It’s not too late. A quick email will create a spark and inject the courage to pack up the family and watch the fireworks from the best place on earth: your own boat.

I’ve seen fireworks in New York, Washington, and at two Boy Scout National and World jamborees. The best fireworks experience is with my wife Carol, directly overhead our boat, with an unobstructed view, my own head, and booms that shake the T-top.

I hope your customers don’t miss a memorable 4th of July event on their boats. Hopefully, it inspires them to think about an even bigger boat next year!

Wishing a Happy and Safe America’s Birthday to all our dealer friends and families!


Sincerely,
Your partners at MRAA

Tags:  certification  holiday  lifestyle  marketing  social media  time management  upselling 

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A Work in Progress

Posted By Liz Walz, Tuesday, February 7, 2017
Updated: Thursday, February 2, 2017

My 11-year-old son, Nathan, is at the age where he no longer places an unwavering faith in the words and actions of his parents. Rather, it seems he’s constantly questioning what we do and say, looking for confirmation – and undoubtedly finding it – that we’re the flawed human beings he has recently begun suspecting us to be.

Of course, I’ve known about my flawed nature all along. And I’ve worked hard to acknowledge it – both at home and at work. I regularly admit to myself, my family and my team that I’m a “work in progress.”

It’s a way to talk back to my inner voice and send a message to those around me at home and at work. If we don’t accept that it’s okay to be flawed, to be human, to try and to fail, then what are the chances that we’re going to take the risk – when we inevitably fall short of perfection – of trying again, of learning from our mistakes and attempting to do it better the next time?

That drive to continuously grow and improve is at the heart of our work at the Marine Retailers Association of the Americas. The one thing that our members have in common is a desire to keep getting better and to ultimately become the best – however you define it. So every benefit, educational program and resource we provide and every partnership we enter into is designed to contribute to that journey.

But if we truly believe in the idea of continuous improvement, then we must actively pursue it ourselves. We can’t call ourselves a “work in progress” if we’re standing still.

That’s the idea behind the launch of the MRAA’s new blog, to be published each week on “Training Tuesday.” By committing to this blog, the MRAA team is promising you that not only will we be working each day and each week to get better at serving you, but we’ll also share what we’re learning along the way. We hope you’ll share what you’re learning on your journey with us too.

After all, the way we see it, we’re in this together. The boating business can’t grow and improve unless marine retailers like you grow and improve. You’re at the heart of this industry, working day in and day out on the front lines, bringing boating to life for families in your local community. We’re here to serve you and your desire to be the best. And like you, we are traveling the sometimes meandering and bumpy path known as progress.

Our end goal is the same. To provide an incredible boating lifestyle that attracts people to the water and to your businesses time and time again.

Make sure you follow along by clicking the subscribe button at the top of this page so you receive notices when we've got more to share with you. Until then...

Tags:  desire  improvement  journey  lifestyle  progress  pursue  training  training tuesday 

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