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The drive to continuously grow and improve is at the heart of the MRAA, our members and our staff. That’s why we’re launching this blog: to share what we’re learning in our work and in our lives with you – and in hopes you’ll share what you’re learning too.


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MRAA History: Panel Dicussions

Posted By Mickaela Hilleren, Thursday, July 26, 2018
Panel discussion have been a hallmark of MRAA’s Annual Conference throughout the years. This two-tiered panel tackled the problems of the day through these dealer experts.

Tags:  Annual conference  Annual meetings  dealer development  dealer focused  experience  mraa history  networking 

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MRAA History: MRAA Conference Booth

Posted By Mickaela Hilleren, Thursday, July 19, 2018
Updated: Thursday, July 19, 2018
Throughout the 40 years of MRAA’s Annual Conference, the MRAA booth has been known by many names — MRAA Info Center, MRAA Rewards Pavilion, etc. — but no matter the name, MRAA’s team has always stood ready to support our dealers — at the conference or otherwise.

Tags:  Annual conference  conference booth  dealer development  dealer education  dealer focused  experience  mraa history  MRAA staff  networking  supportive 

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Make Meaningful Connections, Always

Posted By Mickaela Hilleren, Wednesday, June 27, 2018

You never know when you are going to meet someone that will change your life. The woman you had a conversation with while waiting for take-out might turn into the future you’s best customer, or your mailman who you see every morning may become your best source for referrals. How are your current, everyday connections shaping your future success?

Tricky question, right? Some of you are natural sales people who do not struggle with asking the “right” questions or directing conversation in order to learn more about others. Unfortunately for the rest of us, connections and the act of networking, does not come as easy.

The MRAA team recently attended a conference that held an entire session on networking. The speaker introduced the idea of ROR, return on relationships. His idea was that when you turn the conversation away from making a sale you could find yourself building a lasting relationship that will continue to drive ROI well into the future. Any interaction in any place could lead to a relationship that leads itself to a sale.

This idea isn’t exactly profound. We have all heard that relationships = ROI, but are we truly taking full advantage of this idea? Just think about this and don’t forget to say hello to your mailman in the morning!

Tags:  connections  continuous improvement  Education  networking  ROI 

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