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Advertorial: ARI's new FootSteps
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Managing Leads for Higher Sales Conversion Rates with ARI’s New FootSteps

With nearly 90 percent of buyers researching products online, marine dealers are bound to receive email inquiries requesting further information about their boats or service. Every lead is a potential sale. Every sale counts. Online leads should be treated with the same dedication and professionalism extended to walk-in customers.  

"We take Web-generated leads very seriously and treat them with high priority,” says Michele Price, general manager of Prince William Marine, a Virginia-based dealership that ranked No. 1 in Boating Industry magazine’s 2011 Top 100 Dealers program for two years running.  

Responding promptly to online leads, answering questions clearly, and following up consistently will position you as the dealership of choice when the prospect (or the returning customer) is ready to buy. With that in mind, ARI is inviting you to try the new FootSteps, the latest version of its award-winning lead management solution, packed with unique features and functionality designed to further help marine dealers sell more boats and service – faster.  

FootSteps is an easy-to-use, affordable program that allows you to execute a consistent, professional communication strategy with prospects and customers to keep products top-of-mind.  

"Today's Web-savvy buyers expect an almost immediate response to their inquiry,” says Kyle Kelly, vice president of Kelly’s Port, Osage Beach, Mo. "In many cases, a prompt, professional response can make the difference between a closed sale and a lost opportunity. Thanks to FootSteps, our current response time is 12 minutes, compared to 24 minutes in July 2010.”

FootSteps helps you exceed buyers' expectations by delivering an immediate response while simultaneously automating the lead distribution process — getting every lead into the hands of an available and qualified salesperson.  

"One of the key benefits of FootSteps is the reminder,” says Price. "It ensures that no lead falls through the cracks, and we closely monitor our lead management efforts via FootSteps’ comprehensive reporting features.”  

FootSteps facilitates a new level of interactive information sharing and collaboration. It streamlines processes to give you a bird’s eye view of your lead management performance and results.  

"FootSteps provides us with the visibility we need to convert more leads into sales and increase profits,” says Kelly. "Our improved prospect communications have played a pivotal role in our ability to close 20 percent of all online inquiries. We strive to increase this ratio through a series of ongoing efforts based on ARI’s recommended best practices. Today, Web leads represent 75 percent of our total sales.”  

Unique in its ability to consolidate leads from multiple sources, FootSteps enables dealers to track, manage, and report lead management functions – all from one solution with end-to-end automation.  


Convert more leads into sales 

  • Email responses made easier and quicker with industry-tailored, customizable templates.
  • Easy update of customer profiles, follow-up activity and sales status.
  • Visual task list reminds you of upcoming follow-up activities.
  • Schedule email blasts for highest open and click-through rates.
  • Automate email or letter correspondence so you don’t miss out on an opportunity to follow-up.  


Manage customer and prospect communications faster and more efficiently

  • Customer summary tab with most recent and critical information on one screen.
  • Save time – Get on-screen notification of matching customers when adding new leads.
  • Step-by-step guidance – Automatic inline help boxes pop up next to each input field.
  • No extensive data search – Graphs and charts highlight trends automatically.  


Measure performance for continuous improvement

  • Customizable dashboard with report widgets – All key metrics on one screen. 
  • Easy-to-customize graphs and visual reports can be auto-emailed on a schedule.
  • Flexible report export available in PDF, CSV, TIFF, RTF, and EXCEL.  


Leveraging FootSteps enables you to keep in touch with prospects and customers, at their pace and according to their needs, so that you can keep managing leads for higher sales conversion rates in support of your dealership’s long-term growth. Sign up for a free 30-day trial today, and find out how FootSteps can help propel your sales to new heights.  

For more information about ARI and solutions for marine dealers, including websites, lead generation, lead management, Search Engine Optimization, and Search Engine Marketing, please visit or call 800.755.6040.     

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428