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2012 MDCE Educational Agenda
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Planning for the 2012 Marine Dealer Conference & Expo is well underway, and this year's educational agenda promises to "move you beyond." Beyond the recession. Beyond your competition. And beyond anything you could imagine.

With more than 20 educational sessions for you to learn from, there is no better way to prepare yourself for the 2013 selling season than to attend this years' MDCE. And what makes that first-class educational opportunity even more rewarding is the fact that MRAA members always receive the best rate available. From now until September 14th, that rate is $349.

So no matter if you're a dealer principal or any level of sales or management within your dealership, and no matter if you're in the sales, service, marina, or F&I department, the Marine Dealer Conference & Expo will move you beyond your goals for 2013. The following educational agenda provides you some of the details on the educational sessions you'll have access to.

Keynote Presentation: How The Best Get Better
Author and internationally recognized speaker Robert Stevenson will provide concrete strategies to help you improve sales, customer loyalty and referral business by delivering an excellent customer experience. To be the best in today's marketplace, you have to excel at turning leads into sales, generating repeat business and inspiring powerful referrals. How you care for your customer is the key to all three.In this MDCE keynote session, you'll learn about the strong connection between sales and customer service, including why everyone who has customer contact in your dealership is a salesperson.

Sales & Marketing TrackPowering Profits TrackService & Marina Track
Sales secrets to winning more than your fair share,
by Joe Verde
The improvement engine,
by David Veech
Winning the war for trades talent,
by Neal Harrell
5 digital strategies to reach customers in 2013,
a mini-conference
Growth: How to know when you're ready, by David SpaderTaking your service department to the next (profit) level,
by Valerie Ziebron
Demographic trends: What they mean for your business,
by Steve Murdock
Learn from the leaders in F&I,
a dealer panel moderated
by David Parker
Benchmark your marina's performance, a marina operator panel discussion
Wake up to your showroom's potential, by Jennifer RobisonThe Best Ideas of 2012, a dealer panel moderated by Mike DavinService pros answer your toughest questions, a dealer panel discussion moderated by Valerie Ziebron
Generate a return on your Facebook investment,
by Josh Chiles
Techniques for boosting your repeat business by Sam DantzlerFill your marina's slip
vacancies, a marina
operator panel discussion
Get your money's worth at your boat show, by Mike MrazPricing strategies to maximize sales and gross margins,
by David Parker
Sell more service,
by Sam Dantzler


MDCE's Closing Session: Preparing for Tomorrow's Challenges and Opportunities
Hear first-hand observations from the marine industry's top executives on the state of today's market and the outlook for 2013. In this general session, you'll learn how boat business leaders are preparing for the challenges and opportunities they expect to face in the coming year.


Learn more about the 2012 Marine Dealer Conference & Expo


8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428