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Strategies to Amp Up Your Membership ROI
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Are you maximizing your return on investment in MRAA membership? Here are ways to amp up the value you receive as a member.

1. Log into the MRAA website
On, members can find hundreds of pages of useful and informative content, many of which are available exclusively to members. To gain access, simply use your user name and password, and start exploring the many valuable offerings of this new site.

2. Give your employees access to MRAA benefits

Your membership dues give your employees full access to the same benefits that are available to you. All you need to do to grant them the same privileges is log on to your account at and then click on "Manage Profile” on the right-hand side of the page. Then click on Sub-Accounts in the center of the page. From there, you can copy and send a link to any employees who you’d like to have access to the site, OR you can enter their email addresses, and the website will send a message to them, inviting them to reap the advantages offered.

3. Visit the MRAA Resource Center
The MRAA has developed a detailed Resource Center for its members to access. This MRAA Rewards Resource Center features forms, documents, marketing materials expert advice, videos, webinars and much, much more from which you can benefit. In fact, this members-only portion of the site is constantly expanding, so be sure to check back often.

4. Offer AquaPac Boat Insurance
We have custom-created an insurance program for your customers. Through our partners at Norman-Spencer Marine Insurance, we have built a program specific to boating unlike any found through other providers. It features a preferred repair deductible (reduced by half) when serviced at an MRAA dealership; total loss and extended parts replacement; named storm protection; a repair guarantee; and more. And the best part? It's the highest revenue-generating benefit available through the MRAA Rewards Program (more than $1,000 annually, on average, for the dealers in this program) and all you have to do is make a referral. Get started today.

5. Sign up to use PartnerShip
Every dealership has to ship something once in a while, and all dealerships can also save money on their inbound freight (think: parts and accessories from your major suppliers!) by using PartnerShip, our preferred freight and shipping partner. Simply provide the contact information for PartnerShip to whomever ships to and from your dealership, and you’ll start saving today. 

6. Make plans to attend the upcoming MDCE
The Marine Dealer Conference & Expo was voted by our members as the highest-rated MRAA benefit that they receive. Why? Not only do MRAA members receive a $75-per-person discount, but the one-of-a-kind event also gives them unparalleled access to best practices and expert advice, as well as numerous networking opportunities and the largest dealer-specific expo hall available. For more information, including the downloadable brochure, click here.


7. Take advantage of one new benefit
With more than double the number of benefits that we offered just one year ago, it’s time for you to take a fresh look at the MRAA Rewards Program. Visit the MRAA Rewards page and find just one new benefit for your dealership. Whether you’re looking to save money or add a revenue stream, you’ll uncover an offering to help you improve your business. All of our benefits are set up to help you realize a great return on your membership. Get started by trying just one new one today.


Get involved in the association
As a member, there are numerous ways to get the most out of your membership, have a voice in your association and help us build a strong future for your dealership and the entire marine dealer body. For instance, there are dozens of committees on which you can participate, from the MDCE Committee to Marketing and Long-Term Planning. In addition, you can join group conversations on the MRAA website, respond to association surveys designed to help MRAA better serve its members, and represent the association at industry events. For more information on how to get involved today, contact MRAA President Matt Gruhn at

Make a difference
When you become an MRAA member, you strengthen the collective voice of the North American dealer body in Washington, D.C., Ottawa and in every state and province on the continent. But it doesn’t stop there. Each month, you will receive the association’s Washington Watch newsletter, which provides an overview of the legislative and regulatory issues on which MRAA is working to benefit the marine dealer and ideas, tips and advice on how you can make a difference on a national, state, provincial and regional basis. In addition, you’ll be invited to the annual American Boating Congress in Washington, D.C., an opportunity to hear from experts on the issues impacting the boating business and to ascend the hill and lobby Congressional leaders on topics important to marine dealers. To learn more about how you can make a difference on the topics that are most important to you, contact MRAA President Matt Gruhn at


Got an idea for how we can make the association even better for you and your dealership? Want some help increasing your membership ROI? Please contact our Membership & Benefits Specialist at to share your idea and help us help you.

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428