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MRAA Recommended Reading: The Only Sales Book You'll Ever Need
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The Only Sales Book You'll Ever Need
by Anthony Iannarino

Recommended by:
John Spence

During a cross-country flight today I read a REALLY good book. I got an advance copy of Anthony Iannarino’s “The Only Sales Guide You’ll Ever Need” and I loved it. If you want to be a good salesperson, no need to read this book… however, if you want to be an awesome salesperson this should be your new sales Bible.

It doesn’t focus on a bunch of tricks or techniques, instead what Anthony does is lay out very specifically exactly what it takes to be a high-level consultative salesperson who is seen as a trusted adviser and has the ability to generate lots of prospects and close big deals. Anthony is one of the top sales trainers in the world and I would consider this among the best sales books I’ve ever read, and I have read hundreds.

Here are a few chapter titles to give you a flavor for what he covers in the book:

  • Mindset: the beliefs and behaviors of sales success
  • Self-discipline: the art of “me management”
  • Persistence: breaking through resistance
  • Communication: listening and connecting
  • Accountability: owning the outcomes you sell
  • Closing: asking for and obtaining commitments
  • Business acumen: understanding business and creating value

These are only a few of the many key sales topics that Anthony explains in a simple, straightforward and brutally honest way. Believe me, he does not pull any punches. If you really want to be the very best you can be as a salesperson, I highly recommend this book.

The book does not come out until October, but if you pre-order it Anthony is offering several deals.

*** By the way, I do NOT get any money for promoting the book or if you buy a copy – I am simply writing this review because I think it is a super valuable book.

Click HERE to learn more

Note: This book review was originally published at, the website of MDCE Speaker, Virtual Trainer and Leadership/Sales Guru John Spence. Click here to learn about his presentation topics at the 2016 Marine Dealer Conference & Expo. Click here to experience the virtual training courses available exclusively to MRAA members at And click here to visit his website, where you’ll find a ton of free resources, including more awesome book reviews. 

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