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The Marine Retailers Association of the Americas has named Priority One as the exclusively endorsed F&I outsourcing provider of the association. Priority One is the nation’s leading retail F&I outsource company for recreational dealers. With Priority One’s trained professionals, you’ll see more loan approvals, more deliveries and increase your F&I profit. Priority One will provide your dealership with multiple lenders and your customers with specialized finance packages, relieving you of the hassles of retail financing so you can focus on selling.

This program allows MRAA members to finance essential heavy equipment required to run their respective businesses. Everything from boat hoists and forklifts to company trucks and tractors can be financed as part of the expanded relationship. Finance options include leases, loans, flexible terms, low interest rates, and programs for new and used equipment.

"What’s nice for these dealers is that they can finance multiple types of collateral under the same note, versus having a bunch of different loans,” says Jared Zimlin, business development director at Priority One. "It’s now possible that dealers can lease or loan a company truck, forklift and hoist all together, making it easier to keep track of.” 

Priority One is a long-time partner of MRAA. They are the exclusively endorsed, preferred provider of retail F&I (finance and insurance) services for MRAA members. To learn more about the expanded MRAA Rewards Program benefits with Priority One or any of the other 30-plus MRAA membership benefits the association currently offers, contact MRAA membership coordinator Nikki Duffney at 763-333-2420 or

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428