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MDCE Boat Show Workshop to share keys to closing more sales

Friday, July 19, 2013   (0 Comments)
Posted by: Michael Geatz
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MINNEAPOLIS – Come November, most dealers will find themselves gearing up for the winter boat shows, and to help them prepare for the season, the Marine Dealer Conference & Expo will be featuring a three-hour, pre-conference workshop titled, "Best In Show: How to Boost Your Boat Show Sales.”

This pre-conference workshop will be held Nov. 18th at 8:45 a.m. at the beginning of the MDCE. The MDCE is scheduled for Nov. 17-20 in Orlando, and this workshop, one of nearly 30 educational sessions offered at the event, will share numerous tactics for helping dealers to close more deals at boat shows. Presented by Don Cooper, the Boat Show Workshop will provide a series of takeaways dealers can immediately put to work to help them have their best boat show ever.

Don Cooper provides insight into his session: MDCE Video Channel

"A boat show presence is one of the most significant marketing costs that a dealer faces every year, so it’s critically important that dealers know how to make the most of these events,” explains Jonathan Sweet, Editor-in-Chief of Boating Industry, a co-producer of the MDCE. "This workshop is a no-brainer for dealers to attend because it will not only provide incredible insights into how to be effective at a boat show, but it will also provide the actual tools dealers can use to find success.”

In this pre-conference workshop, dealers will learn how to separate buyers from tire kickers, how to differentiate their boats and exhibit from everyone else’s and how to beat price discounters. Cooper will demonstrate the first thing you should say to a consumer in your booth, as well as how to sell your dealership and convert show leads into real sales. Additionally, attendees of this workshop will walk away with a boat show checklist that has been custom designed to make pre-show planning easy and to ensure your dealership is thoroughly prepared for a successful event.

"If you’re serious about selling more boats at your next show, you will not want to miss this workshop,” Cooper explains. "From real world research to timely sales strategies, this session will give you everything you want to know about boosting your sales at the show.”

In addition to the custom checklist, attendees of Cooper’s boat show workshop will also receive a package of five special reports: 27 Ways to Build Trust With Your Prospect; Your Greatest Sales Weapon; Six Assumptions That Are Killing Your Sales; Please Ask Me for a Discount; and 59 Ways to Agree With Your Customer. These sales tools can help any sales person improve their strategies on a year-round basis.

The MDCE Pre-Conference Workshops require a separate registration, above and beyond the MDCE Standard Registration. The three-hour workshops are $175 ($135 for MRAA Members) while the 1.5-hour sessions are $129 ($99 for MRAA Members). In addition to the Best In Show Workshop, the MDCE Pre-Conference Workshop line-up will include:

• Creating CEOs: Customer Experience Owners

• Action Plan for Accelerated Growth

• Build a Service Menu to Maximize Profitability

• Put Mobile Apps to Work For Your Dealership

• Crank Up Your Search Engine Marketing

• A Guide to Turning Facebook "Likes” Into Leads

Each workshop features a tangible takeaway that dealers can use to strengthen their businesses, such as the checklist and the special reports that Cooper is providing. To register for a workshop, simply select the session you’d like to attend while registering at

About the Marine Dealer Conference & Expo

The Marine Dealer Conference & Expo is the Marine Retailers Association of the Americas’ annual conference and member meeting. As the marine industry’s only dealer-specific educational conference, the MDCE features an in-depth line-up of educational topics, a full-featured expo hall, and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. The MDCE is co-produced by the MRAA and Boating Industry, and it offers pre-conference workshops, a keynote presentation, three tracks of educational content, and nearly 30 sessions in all. It will be held Nov. 17-20 at the Orange County Convention Center in Orlando, Fla. Learn more at

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428