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MRAA teams up with ARI to present Digital Marketing Master Series

Friday, January 3, 2014   (0 Comments)
Posted by: Michael Geatz
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MINNEAPOLIS — The Marine Retailers Association of the Americas has partnered with ARI to offer MRAA members an exclusive series of educational webinars, designed to help marine dealers sell more boats by maximizing their return on investment in digital marketing and de-mystifying today’s technology tools.

"Having the right technology tools in place is just part of the equation,” says ARI’s Director of Client Education, Bob McCann. "This series will give marine retailers the knowledge they need to get the most out of their technology and master digital marketing best practices.”

The first webinar in the series, "How to Increase Boat Show Sales,” is scheduled for Friday, January 10, at 11:30 a.m EST. MRAA members can click here to register. The session will be archived for online playback after its live recording. Marine dealers who attend all eight sessions in the series will earn an MRAA/ARI Marketing Masters Certificate.

"MRAA is committed to helping our members adapt to the changing marketplace,” says MRAA Director of Education Liz Walz. "Digital marketing is one of the fastest evolving areas of dealer operations and a critical ingredient in marine retail success. We’re thrilled to partner with ARI to provide MRAA members with expert insight into this key topic throughout 2014.”

About Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. The MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit

About ARI

ARI Network Services, Inc. (ARI) (NASDAQ: ARIS)offers award-winning eCommerce and eCatalog platforms, lead management tools and digital marketing services that help dealers, equipmentmanufacturers and distributors in selected vertical markets Sell More Stuff!™– online and in-store. Our innovative products are powered by a proprietary data repository of enriched original equipment and aftermarket content that spans more than 10.5 million active part and accessory SKUs, 469,000 models and $1.7 billion in retail product value.Weremove the complexity of selling and servicing new and used vehicle inventory, parts, garments and accessories (PG&A) for customers in the automotive tire and wheel, powersports, outdoor power equipment, marine, recreational vehicles and white goods industries. More than 22,000 equipment dealers, 195 distributors and 140 manufacturers worldwide leverage our web and eCatalog platforms to Sell More Stuff!™. For more information on ARI, visit

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428