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Plan For Peak Performance at MDCE 2014

Wednesday, September 17, 2014   (0 Comments)
Posted by: Lindsey Johnson
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Everyone seeks to improve and grow their business, whether the focus is revenue, profits, customer loyalty, employee satisfaction, or all of the above. But without smart goals and a step-by-step plan to reach them, it’s unlikely you’ll move the needle.

At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., leadership guru John Spence will help attendees learn to set realistic goals and think more strategically so they can better achieve the success they desire.

In his MDCE session, "Planning for Peak Performance,” Spence will guide dealers through the critical aspects of effective strategic thinking, providing them with numerous ideas and skills to apply when creating a detailed, realistic and customized business plan that will drive their dealership to record results.

Attendees will walk away from Spence’s session with tools to create a custom performance strategy for their business that’s destined to boost the top and bottom lines. The session takes place Tuesday, Nov. 18 from 8 to 9:15 a.m. ET as part of MDCE’s Leadership Track.

"A strategic plan is a roadmap dealers can use to take their business from where it is today to its full potential,” explains Liz Walz, director of education for the Marine Retailers Association of the Americas, which produces the annual event in partnership with Boating Industry. "John will help each dealer determine how to raise the bar on their business performance and set realistic goals that ultimately lead to increased profits and customer loyalty.”

Each of the 2014 MDCE educational tracks — Sales, Marketing, Leadership and Service Plus — has a total of five sessions. The Leadership Track includes sessions covering everything from Spence’s advice on creating a strategic plan to improving dealership decision-making; protecting your business, your family and your wealth; and understanding employee motivation and engagement, among other topics.

"Since bringing John to MDCE for the first time last year, we’ve received a lot of demand to bring him back,” says Boating Industry editor-in-chief Jonathan Sweet. "His best practices are being used by Fortune 500 companies all over the world, and we’re excited to have him bring these same winning strategies to marine dealers at this year’s conference.”

The 2014 MDCE will offer 30 educational sessions in all, the most the event has ever offered, including seven Pre-Conference Workshops. The conference has traditionally included three educational tracks, but in 2014, it has expanded to four tracks: Leadership, Sales, Marketing and Service Plus. A Closing Keynote address also has been added this year.

The MDCE is scheduled for Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. It has attracted an increasing number of dealers every year since 2007. In 2013, MDCE featured double-digit growth in dealer attendance, for a total of 615 marine retail professionals. MRAA’s goal is to grow the event to more than 1,000 dealer attendees. To learn more, visit

About the Marine Dealer Conference & Expo
The Marine Dealer Conference & Expo is the Marine Retailers Association of the Americas’ annual conference and member meeting. As the marine industry’s only dealer-specific educational conference, the MDCE offers an in-depth lineup of educational topics, a full-featured expo hall and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. The MDCE is co-produced by MRAA and Boating Industry, and it features Pre-Conference Workshops, Opening and Closing keynote presentations, four tracks of educational content and 30 sessions in all. It will be held Nov. 16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando, Fla. For more information, visit


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