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Certified Dealers: Register Additional Locations to Get Certified and Save

Monday, November 10, 2014   (0 Comments)
Posted by: Lindsey Johnson
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The Marine Industry Certified Dealership Program is making it easier and more affordable for Certified Dealers to register multiple locations for the MICD Fast Track and Recertification at a special program enrollment rate for all dealerships that seek to Certify or Recertify more than one location.

Certified Dealerships will now pay $2,499 for the first location that signs up for the MICD Fast Track and just $1,000 for additional locations, up to four locations at a time, while dealers looking to Recertify will pay $1,699 for the first location and only $500 for additional locations, also up to four locations at a time.

"Providing Certified Dealers with these discounts makes it that much easier for them to get all their locations Certified in a timely manner and keep them Certified into the future,” says Sonja Moseley, MICD Program director. "The savings we now offer on both the MICD Fast Track and Recertification amount to less than half of what the normal program costs would run a dealership to sign up. That creates substantial savings for dealers, both now and in the long run. It’s the program’s way of demonstrating that it strives to make it simple — and affordable— for dealers to get on (and stay on) the Certification path.”

Previously, Certified Dealers that wanted to register multiple locations for the MICD Program had to navigate a cumbersome formula that amounted to receiving $100 off each additional location up to four locations maximum. This capped Certification Program savings at a maximum of $400 per location and applied equally to MICD Fast Track and Recertification candidates.

The new MICD Program multi-location special rate is based on groups of up to four locations, but does not limit the total number of locations that receive discounts. The first location in either a Certification or Recertification pays full price ($2,499 or $1,699) and up to three more locations can Certify or Recertify at the same time for the special rate of $1,000 (Certification) or $500 (Recertification). Dealerships can register and Certify as many locations as they would like, but Certifying in groups of four ensures that the MICD consultant can provide a quality experience.

Dealers interested in learning more about the MICD Program and all the costs savings and benefits that it provides are encouraged to come by the MICD Booth, #302, at the upcoming Marine Dealer Conference & Expo, taking place Nov. 16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando, Fla. Here, dealers can speak one-on-one with Certification personnel to get all their questions answered and even sign up to get Certified or Recertified during the event.

A special promotional discount of $200 off Certification or Recertification applies if dealers enroll in the MICD Program on site at MDCE.

For more information about the MICD Program or to enroll, contact Sonja Moseley at 763-333-2424 or

About the Marine Industry Certified Dealership Program
Managed by the Marine Retailers Association of the Americas (MRAA), the Marine Industry Certified Dealership Program (MICD) is dedicated to improving the customer experience at the retail level. The first step in the Certification process focuses on establishing a high level of customer satisfaction through communication, appearance and quality. The second tier of Certification continues to enhance the customer experience by implementing processes for overall dealership functionality. At the program’s Five Star level, established organizational procedures are implemented to ensure smooth operations and happy customers. To learn more about the MICD Program, visit


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