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Latest News: MRAA's Annual Conference & Expo

Certified Dealers: Save Big on Custom Videos at MDCE 2014

Monday, November 17, 2014   (0 Comments)
Posted by: Lindsey Johnson
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The cost of producing custom dealership videos can be an exorbitant expense for dealerships large and small. A professional job could cost upwards of $15,000 or more, and this is money that many dealerships must allocate to other, more pressing aspects of running their business on a day-to-day basis.

Fortunately, the Marine Industry Certified Dealership Program is taking some of the sting out of this traditionally enormous cost by making professional, completely customizable, consumer-facing videos available exclusively for MICDs for just $1,475 — but this special price only is available for Certified Dealers that attend the Marine Dealer Conference & Expo, taking place Nov. 16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando, Fla.

“This is an amazing opportunity for Certified Dealers to up their game even more by taking advantage of what amounts to probably the lowest cost available for the most professional-looking custom videos in the industry,” says Sonja Moseley, MICD Program director. “We know that video is becoming an even more critical component of a dealership’s overall marketing strategy, and consumers are at the point where they not only want, but expect, to see your business on YouTube, Google+ and the like. These consumer-facing videos will help jump-start Certified Dealers’ video marketing efforts and give them even more online visibility, where a potentially limitless customer base is waiting to learn more.”

The MICD Program mailed out postcards the third week of October that guarantee Certified Dealers their custom video discount at MDCE. Certified Dealers are simply required to bring the postcard to the MICD Booth at MDCE, #302, and lock in their one-time-only rate of just $1,475. After the show, the price goes up to $1,975.

“We have some fantastic footage on file, just waiting for Certified Dealerships to use in their consumer-facing promos,” says Charles Eide, CEO of Minneapolis-based EideCom, the exclusive video provider for the MICD Program. “We look forward to working with these dealers and helping them create a unique, memorable and custom piece for a consumer audience.”

EideCom will produce the custom videos by taking B-roll shot for various MICD Program videos and transforming it into a perfectly unique, customized video for Certified Dealers, helping them promote their Certified status to consumers and explain its value.

For more information about the MICD Program or to enroll, contact Sonja Moseley at 763-333-2424 or

About the Marine Industry Certified Dealership Program
Managed by the Marine Retailers Association of the Americas (MRAA), the Marine Industry Certified Dealership Program (MICD) is dedicated to improving the customer experience at the retail level. The first step in the Certification process focuses on establishing a high level of customer satisfaction through communication, appearance and quality. The second tier of Certification continues to enhance the customer experience by implementing processes for overall dealership functionality. At the program’s Five Star level, established organizational procedures are implemented to ensure smooth operations and happy customers. To learn more about the MICD Program, visit

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428