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Yamaha Marine Group Becomes 2015 MRAA Platinum Partner Member

Wednesday, December 3, 2014   (0 Comments)
Posted by: Lindsey Johnson
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The Marine Retailers Association of the Americas (MRAA) announced today that Yamaha Marine Group has joined the association as a 2015 Platinum Partner member, the highest level of support for the organization.

"We are very proud to have earned Yamaha’s support,” says Matt Gruhn, MRAA president. "Yamaha Marine has incredibly strong dealer education and service training programs that align closely with MRAA’s focus on the success of today’s dealers. We believe there is a lot of potential moving forward to work with Yamaha to expand the opportunities for marine dealers to find greater success and growth.”

In addition to the world-class service training opportunities Yamaha Marine provides dealers, the company also offers online training modules through its Yamaha Marine UniversityÔ(YMU) program. YMU training modules include product overviews as well as best business practices taught by instructor Valerie Ziebron. Ziebron, a regular speaker at MRAA’s Marine Dealer Conference & Expo, is one of the highest-rated speakers in MDCE history.

"At Yamaha Marine, our commitment to our dealer network remains one of our top priorities,” says Martin Peters, dealer education manager, Yamaha Marine Group. "By aligning our initiatives with MRAA, we believe we can give our dealers even more support and more access to the tools and resources they need to make their businesses successful.”

To learn more about MRAA membership or to join, contact MRAA membership coordinator Hannah Muerhoff at 763-333-2420 or

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas (MRAA), we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit

About Yamaha Marine Group
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA’s Customer Satisfaction Index (C.S.I.) Award every year since its inception. For more information, visit


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