Certified Dealers: Enjoy Exclusive Benefits, Coverage Enhancements on Insurance
Monday, April 20, 2015
Posted by: Lindsey Johnson
The Marine Industry Certified Dealership Program has added a new
benefit exclusively for Certified Dealerships. Participants at any level of the
MICD Program are entitled to exceptional business insurance coverage through
CNA, the exclusively endorsed insurance company of the Marine Retailers
Association of the Americas.
CNA has partnered with Norman-Spencer Marine Insurance, MRAA’s
exclusively endorsed insurance broker, to bring this valuable perk to Certified
Dealers. Step 1, Step 2 and Five Star Certified Dealers enjoy escalating levels
of comprehensive business insurance coverages that are unattainable anywhere
else in the recreational marine industry.
"The relationship that exists between CNA, Norman-Spencer and the MICD
Program is a profound, meaningful way to underscore the overall value of
becoming Certified for dealers,” says MICD Program director Sonja Moseley. "There
are an incredible array of choices when it comes to selecting business
insurance. It’s a critical component of any marine retailers’ operation, and
finding the right option can be tricky without expert guidance. Not only can
CNA and Norman-Spencer advise dealers on the best route to take, but this
program also makes it easier to secure top-of-the-line coverage that provides
the best protection available in the business.”
of the CNA/MICD Program benefit, Step 1 Certified Dealers will
receive a Certification Expense Reimbursement of $250 off their insurance
premiums. Step 2 Certified Dealers will receive a Certification Expense
Reimbursement of $500, plus some automatic insurance coverage enhancements:
Boat dealers coverage extension to extend inventory coverage to include loaner
boats and boat trailers; and personal use of inventory by owners, officers and
At the program’s apex, Five Star Certified Dealers
are entitled to a $750 Certification Expense Reimbursement, the boat dealers’
coverage and personal use of inventory extensions, plus the following:
• Loss-Free Dividend Program: If no claims are
reported or incurred, the dealer will receive up to 10 percent off their
• Diminishing deductible: If no claims are reported
on incurred, deductibles will be lowered on the policy renewal for each year,
to a minimum deductible level of $250.
Both of these added benefits are exclusive to Five
Star MICDs that are current customers insured with CNA.
In addition to benefits offered to Certified Dealers
through CNA, participants in the MICD Program also are able to take advantage
of many other insurance services provided by Norman-Spencer directly. These
include: Analysis of current business operations and exposures; review of
current insurance program policy against current operations and exposures; a
complete report on findings and recommendations; alternative program design and
pricing; and more.
"Both CNA and Norman-Spencer support the Marine
Industry Certified Dealership Program, and in order to show that support, we
created these unique benefits reserved solely for Certified Dealers that bring
them a value they can’t find anywhere else,” says Mark Yearn, MICD Program
manager for Norman-Spencer Marine Insurance. "We’re able to guarantee these
kind of benefits and coverages and offer built-in bonuses like Loss-Free
Dividend and diminishing deductibles. This is an opportunity only MICDs can
take advantage of, providing an excellent reward for all the hard work these
dealers put into earning their Certification.”
Certified Dealers wishing to take advantage of the
incredible benefits and enhancements made available to them through CNA and Norman-Spencer
should contact Yearn directly at 810-360-0757 or email@example.com.
For more information about enrolling in the MICD Program or additional
benefits of becoming Marine Industry Certified, contact Sonja Moseley at
763-333-2424 or firstname.lastname@example.org.
Marine Industry Certified Dealership Program
the Marine Retailers Association of the Americas (MRAA), the Marine Industry Certified Dealership
Program (MICD) is dedicated to improving the customer experience at the retail
level. The first step in the Certification process focuses on establishing a
high level of customer satisfaction through communication, appearance and
quality. The second tier of Certification continues to enhance the customer
experience by implementing processes for overall dealership functionality. At
the program’s Five Star level, established organizational procedures are implemented
to ensure smooth operations and happy customers. To learn more about the MICD
Program, visit MRAA.com/certification.
Norman-Spencer Agency Inc.
Norman-Spencer Agency Inc. is a nationally recognized provider of high quality
insurance products for all boats and yachts, serving hundreds of dealer and
marina partners nationwide. Along with boat owner programs, the agency also
provides market-leading business insurance solutions for all facets of the
recreational marine industry, including dealers, marinas, manufacturers and
marine artisans. Norman-Spencer has been the only MRAA-endorsed marine
insurance provider for more than 25 years. For more information, visit norman-spencer.com. or e-mail Mark
Yearn directly at email@example.com.