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MRAA Introduces Certification Program at SeaArk Boats Dealer Meeting

Friday, October 6, 2017   (0 Comments)
Posted by: Mickaela Giese
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Monticello, ARK.  – The Marine Retailers Association of the Americas participated at the SeaArk Boats dealer meeting last week, presenting opportunities for dealership growth and success through the Marine Industry Certified Dealership.

At the meeting, MRAA Lead Certification Consultant Bob McCann presented twice to the dealers in attendance, offering them insight into a proven path for growth and success. The Dealer Certification Program, endorsed by SeaArk Boats and parent company Correct Craft, Inc., provides dealers with a blueprint for building an industry-leading dealership operation.

“We work with dealers on a daily basis to help them strengthen their competitive advantage, and we had an engaging conversation with SeaArk’s dealer network on how to instill a culture of continuous improvement,” says McCann. “We believe the roadmap that Dealer Certifciation offers them leads them down a path of stronger operating systems, greater employee engagement, and higher levels of customer loyalty, which all add up to greater profitability for SeaArk Dealers.”

As part of a broad campaign to fulfill its mission, MRAA has been working closely with a number of manufacturers throughout 2017 to help extend such opportunities to their networks in custom programs. Additionally, MRAA has evolved the Dealer Certification Program to create much greater value for Certified Dealers and their staffs. Today, not only will the process of becoming Certified help dealers stay focused on continuous improvement, but it will also share real-world strategies, best practices and insights from world class experts.

“We believe the Dealer Certification Program is an ideal resource for our dealer network to tap into and use to grow their businesses,” says Steve Henderson, President of SeaArk Boats. “As SeaArk looks to strengthen its position in the market, we wanted to give our dealers access to tools and educational programming like that which the MRAA offers to help them strengthen their competitive advantage, as well.”

About Dealer Certification

The MRAA’s Dealer Certification Program provides a blueprint for boat and engine dealers to create a culture of continuous improvement within their businesses. Dealer Certification focuses on enhancing dealership performance through three key pillars of building a competitive advantage: Operations, Employee Engagement, and Customer Satisfaction. The program unites the best and most effective tools, resources and educational programming offered by the MRAA into one package that offers dealers the most direct route to growth and success in today’s market. For more information, please visit or contact us at 763-315-8043.

About SeaArk Boats

With over 59 years of experience in boat building, SeaArk Boats (owned by Correct Craft) is the industry’s premier aluminum fishing boat known for outstanding product quality and excellent customer service. Mostly known for heavy-duty aluminum boats built specifically for cat-fishing, SeaArk also builds bass- and crappie-fishing boats, jon boats, duck boats, and bay boats, offering a wide variety of tunnel and jet tunnel hulls. For more information visit

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428