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Barletta Boat Company invests in MRAA programs

Tuesday, October 9, 2018   (0 Comments)
Posted by: Mickaela Giese
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Bill and Kristin Fenech and Barletta Boat Company have continued their generous support of the Marine Retailers Association of the Americas and its mission to provide tools, resources and educational programming to elevate today’s dealers.

“It’s no secret that the dealerships are the lifeblood of this industry,” says Bill Fenech, President and Co-Owner of Barletta Boat Company. “As an organization, we feel that supporting the MRAA and its efforts to develop a strong and vibrant marine dealer network is a no-brainer. It’s a win-win for the industry – the MRAA and the tools they provide are helping to build stronger, more educated dealers that ultimately benefit the retail customer by taking better care of them.”

Having entered the marine industry just last year, Fenech and Barletta Boat Company promised to build its foundation on becoming a dealer-centric organization. At the time Barletta joined MRAA as a Platinum Partner member, MRAA’s highest level of membership, and Bill and Kristin personally donated $10,000 to aid MRAA’s efforts. This month, they renewed that support with another $10,000 donation.

“Our team here at MRAA is humbled by Bill, Kristin and Barletta Boat Company’s significant and ongoing support,” says Matt Gruhn, MRAA President. “Bill told us, out of the gate, that he would find success by building a dealer-friendly organization. He has backed that up with his support of our dealer-focused association, and by his words and actions in support of his growing dealer network.”

In 2018, MRAA invested Barletta’s donation into publishing its Guide To Dealership Improvement, a 19-page publication that provides dealers with step-by-step, expert instruction on how they can create real improvement inside their business. The document points dealers to several resources and provides implementable ideas from our industry’s leading experts.

With this year’s donation, MRAA is investing in creating a robust Great Dealerships to Work For program, to be unveiled at the MRAA Opening Night Awards Program at the upcoming Marine Dealer Conference & Expo. At this year’s program, MRAA will recognize dealers that lead the marine industry in employee satisfaction.

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