The Marine Retailers Association of the Americas, in partnership with Dominion Domains, is unveiling the digital publication, Evaluate Your Website’s Domain, Design and Digital Content, today at the Marine Dealer Conference & Expo in Orlando, Fla. This guide – authored by Jim Million of Professional Resource Group and Million Learning – is the first in a three-part series titled: The 3Ds of Effective Website Marketing.
Many times, today’s buyer visits a dealership’s website before deciding whether to step foot in the store, making it critical for dealers to get their online visitor experience right. This digital publication, Evaluate Your Website’s Domain, Design and Digital Content, will help dealers identify opportunities to improve their internet presence. Specifically, it offers three checklists dealers can use to assess their current website.
“Our company was founded on the belief that the internet can be a better tool for consumers making life’s big purchase decisions and for the companies that sell those products,” says Jim Schrand, General Manager of Dominion Domains, the operators of the .boats domain name extension. “That’s why a project like this is so close to our hearts. We are thrilled to partner with MRAA to sponsor education that can help dealers improve their online performance.”
This series will lead marine retailers through the three-step process of evaluating their websites, using the results of the evaluation to realign their website strategies, and then finally taking action to implement the changes necessary to improve their results.
“As digital marketing technology and consumer behavior change, dealers are tasked with determining what it means to them and how to best adapt,” says Liz Walz, MRAA Vice President and Director of Education. “Through this series of educational publications, MRAA is putting the tools in dealers’ hands to not only answer these questions for themselves, but also take the steps to carry out those improvements. We are incredibly grateful to Dominion Domains for making this project possible.”
The first digital publication in the series – Evaluate Your Website’s Domain, Design and Digital Content – is available to MRAA retail members at www.mraa.com/page/guides and to attendees of the Marine Dealer Conference & Expo on the event’s digital downloads page.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
About Dominion Domains Dominion Domains provides domain names and related products and services with a focus on five domain extensions including .boats, .yachts, .homes, .motorcycles, and .autos TLDs. Founded in the belief that the internet can be a better tool for consumers making life’s big purchase decisions and for the companies that sell those products, Dominion Domains works closely with registrars and end-users to help transform the digital identities of businesses and individuals. Their headquarters is located in Norfolk, Va.