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All-New Field Trip Experience to Kick Off Dealer Week 2019

Thursday, June 13, 2019   (0 Comments)
Posted by: Mickaela Hilleren
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As part of its re-imagined event experience, MRAA’s all-new Annual Conference and Expo, Dealer Week, will kick off with an immersive field trip opportunity on December 8th in Tampa, Fla.

Participants will tour local businesses and gather lessons on customer experience, business operations and employee relations from brands that are innovating in those areas.

“The field trip will provide perspective from outside the marine industry on how marine retailers can best serve their customers,” says Mike Davin, MRAA’s Director of Education. “Our hope is that attendees will walk away with inspiration and ideas that they can go back and implement in their own businesses.”

MRAA conference veteran Valerie Ziebron of VRZ Consulting will act as host and provide additional insights throughout the experience. During the site visits, Ziebron will help participants draw connections between what they are learning at the Tampa-area businesses and the marine retail industry. Ziebron has spent more than two decades helping businesses through education and motivation, and she makes it a point to uncover best practice “golden nuggets” that help people flip the switch from reactive to proactive for greater profitability and customer loyalty. Over the years, she has delivered over 5,000 presentations and helped more than 1,000 small businesses.  Her clients have included Chrysler, General Motors, Yamaha Motor Company and many others.

“When developing the field trip concept, we wanted ensure that we created an opportunity for exeperiential learning that would compliment the educational lineup attendees will experience throughout Dealer Week,” says Liz Walz, MRAA Vice President. “We are confident that with Valerie leading the way, not only have we done that, but this will be a highlight for anyone who is able to attend.”

The field trip is $249 for MRAA members and $299 for non-members. Attendees can register for the field trip by adding it to their cart at checkout or by editing their current event registration. Please reach out to the MRAA if you have any questions at 763-315-8043.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.

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